Week Twelve:  Unobtrusive Research

On Monday, we will do an overview of Chapter Eleven.  On Wednesday, I will demonstrate the Excel Regression assignment.  If you find this kind of work difficult, it is recommended that you attend class on Wednesday.  On Friday we will do an online class covering linear regression and other statistics.  Participation is REQUIRED for all students with less than 70 in their expected grade.  We will use a tool called Google Documents which allows me to display a screen with illustrations along with the chat.   To prepare for this class, register for Google Documents at documents.google.com


Class on Friday, April 18 will bein Google Documents.  To view the presentation for this class or to join the discussion at 10:10, CLICK HERE



Reading: 
  1. Babbie, Chapter Eleven. 

Due Wednesday, April 23 -   Excel Trends Assignment -  Follow the online instructions and submit the results to the Assignment Dropbox on SAKAI in Excel format.
Due Monday April 21Complete the the official Rutgers Office of Research and Sponsored Programs certification test for research with human subjects.  This is explained on an ORSP site.  The test, and the material you need to study to pass it, are in SAKAI and are accessed HERE.  Once you enter SAKAI, click on "MyWorkspace" on the left.  Then click on "Membership"  Then click on "Joinable Sites"  Then type "Human Subjects" in the Search box.  This will pull up the course called "Human Subjects Certification Course".  Then click on that course to go to the course page.
Once you are within the course, you will find the information you need to learn under "modules" and the test itself iunder "tests and quizzes".  You need 80% or better to pass the test.  When you have passed, click on "Print Human Subjects Certificate" on the left to print your certificate.  Bring the printout to class or email it to me. 
 Do not worry about getting 100% on the test, you will get 100 on this assignment if you pass and bring or email in the letter.  If you passed this before, obtain a letter and bring it to class.  If you passed it before on the WEBCT system, there is a link on the ORSP site where you can obtain your letter .  
An alternative is to attend the ORSP film on the ethics of research with human subjects which will be shown on April 21, 8:45 to 1:30..  If you wish to take it you must register in advance by April 17.  The film is long and dull, but there is no test.  


The powerpoint on Unobtrusive Research is in SAKAI.

Content Analysis - "unobtrusive data"  Data created by a bureaucratic system, e. g. police records, or often by the media.  Television or Newspapers either because that is our interest, the media, or as a way of getting information, e.g., on crime reported in the news.

Similar to survey research, except that you do coding instead of interviewing.  Coding means that you assign numbers to phenomena that you observe.  Counting things.  Each of your variables is coded from the published information.

Conceptualization.
Measurement.  Reliability and Validity.

Manifest Content - what's it's about on the surface
Latent Content - things that we infer about the content, e.g., does the writer sound angry?  Indignation, sexy?
A Content Analysis Study of Editorial Cartoons.
 A Content Analysis of Internet-Accessible Written Pornographic Depications.