As we all know, most businesses are affected by seasonal changes and the daily operations should
be adjusted accordingly. Just like a farmer would not be able to go out there and plow their fields when the ground is frozen,
those of us in the Northern States also see a slow down in the mobile detailing business during the winter months. It is all
part of the business cycle. Here in New Jersey, unless December is unusually cold, I can remain
rather busy up until the holidays. However, by the time January and February arrive, it is just way too cold to get anything
done outside. Although I usually have a few customers on standby, just in case we do get a few days of a warmup.
I use those cold winter days to catch up on some much needed business activities; such as updating
newsletters, flyers, business cards and making changes to my website. I also get a chance to work on all of those antique
and classic cars that are stored indoors at the customers' location. There is nothing better than going out the door on a
cold winters day, only to end up in a nice warm heated garage working on an old-time collector car. It is a day like that when
I get to thinking that I should be paying my customer, instead of them paying me, just for giving me a chance to get out there
and do some detailing on a cold snowy day. I also take care of detailing a few boats that are stored indoors. That is another
way I keep busy detailing in winter. What I especially like about detailing cars and boats indoors in winter is that you can
really slow down, relax and take plenty of time knowing that you have got all day to keep out of the cold. It is one of the
true benefits of detailing in winter. Before you know it, the days start to get longer, the snows begins to melt and the cycle
starts all over again. That's what business is like for me in the winter.
Frank Canna
Mirror Finish Detailing
Williamstown, NJ
