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Saturday, January 26, 2008
taking a vehicle up to another level
Back in the 1980's, most people did not understand what detailing was all about. And thanks to all of the
low cost car wash offering express detailing, some people still do not have a clue about detailing. Offering both
full details and quick wash and waxes only further confuses the true detailing customer.
The key to operating a successful detailing business is to first understand that you are in the business of
taking the customer's vehicle up to another level. A level that they cannot get with a simple low priced wash and wax. It
is all about detailing cars. It is a process that takes time. Detailing has never been about offering a quick service and
anyone who thinks they can have it both ways is certainly mistaken.
Frank Canna
Mirror Finish Detailing
Williamstown, NJ
Thursday, January 3, 2008
feast or famine
When
you are in business it is usually either feast or famine.
Here in the northeast part of the country, you can basically
figure that most detailing businesses are not very busy during the months of January and February. Hey, who wants to get their
car detailed with a foot of snow on the ground? Once the weather starts to get a little milder by the beginning of March and
the chance of snow, ice and road salt are gone, that is the time when detailing really begins to pick up again.
The
demand for detailing here in New Jersey usually remains high until late August, right before schools open again. That bit
of a slowdown usually only lasts a few weeks until everything gets back to normal from summer vacations, etc.
By the
end of September, the phone starts ringing again and doesn't stop until the holidays in December. The autumn is the time of
year when just about everyone wants to protect their car from the upcoming extremes of winter weather. Usually, December is
relatively busy, however when the extreme cold weather comes a bit early, that can have an effect on demand at that time of
the year. As you can see, some detailing businesses are affected by seasonal conditions more than others.
Frank
Canna
Mirror
Finish Detailing
Williamstown,
NJ
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