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| Courier Post readers choice award eight out of ten years. |
Start Your Own Detailing Business
STUDY GUIDES
Now you can start-up, own and operate your own professional detailing business. These comprehensive plans, written by
Mr. Canna, include valuable information about writing your own Business Plan, Marketing, Advertising, Promotion, Training,
Supplies, Products, Service, Quality, and Follow-up.
Do-It-Yourself Detailing Guides
AUTOMOBILE DETAILING GUIDE
Now you can learn how-to detail your own car, truck, van and SUV just like a professional. This do-it-yourself guide,
written by Mr. Canna, includes valuable information about automobile finishes and explains how-to safely clean, polish, wax
and protect your vehicle.
BOAT DETAILING GUIDE
Now you can learn how-to clean and detail your own boat just like a professional. This do-it-yourself guide, written by
Mr. Canna, includes valuable information about fiberglass gel coats and explains how-to safely clean, polish, wax and protect
your boat.
Automobile Detailing Today
For years, automobile owners have relied on automated car washes to maintain the appearance of their cars. Today, the rising
cost of new cars, trucks, vans and sport utility vehicles has created a substantial need for professional automobile detailing
services. While the competition has sacrificed much of it's quality in order to meet this increasing demand, Mirror Finish
Detailing has set high quality standards to insure its competitive advantage.
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Mirror Finish Detailing was started in 1986 by Frank Canna. Prior to starting his own business, Mr. Canna had
worked as Quality Assurance Manager for a car wash manufacturing firm for more than ten years. Mr Canna's experience, quality
methods and marketing knowledge have led to the growth and success of his company.
The mission of the company is to
specialize in protecting and enhancing the appearance of cars, trucks, vans, sport utility vehicles, antique cars, classic
cars and boats. Mirror Finish Detailing is proud to be the original "at your location...only by hand" detailing service in
New Jersey.
After years of growth and success, the company is now offering interested clients the opportunity to start-up,
own and operate their own professional detailing business.
Automobile Detailing clients utilize the company's detailing
service at least two times a year. Once in the spring to protect against the UV rays of the summer sun and again in the fall
to protect against winter snow, ice and road salt. Many of the company's clients have their vehicles detailed as many as three
to four times a year. Usually with the change of each season.
Much of the competition, which includes car washes and
detail shops, rely mostly on wholesale work from car dealers. Wholesale work can sometimes result in the focus being placed
on quantity. That's due to the lower price charged and less time spent per vehicle. This can lead to sub-standard quality
where retail clients are concerned. In order to up-hold it's high quality standards, Mirror Finish Detailing only services
retail automobile detailing clients. The company does not service car dealer wholesale accounts.
Antique & Classic
Car clients utilize the company's detailing service mostly during the car show season. However, since almost all antique and
classic cars are stored indoors, many owners also have their cars detailed during the winter months. Since all work is done
by hand, antique and classic car owners know they can trust Mirror Finish Detailing when it comes to taking good care of their
collector cars.
Boat Detailing clients utilize the company's detailing service every year from early spring through
the summer boating season. Boat owners know that it's important to have their boat cleaned, polished and waxed on a regular
basis. That's because detailing not only enhances the appearance of their boat, it also helps to protect all surfaces from
the hazards of the environment.
Most of the competition, which includes boat dealers and marinas, are at a disadvantage
when compared to the company because they usually do not offer boat cleaning and detailing at the client's location. Mirror
Finish Detailing only services retail boat detailing clients. The company does not service boat dealers and marinas wholesale
accounts.
The Advantage that separates Mirror Finish Detailing from the rest of the competition is that "all of the
detailing is done at the clients location and all of the cleaning, polishing and waxing is done only by hand".
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