• Paper Four (ten percent of the course grade) calls for students to write a well-developed essay which evaluates the effectiveness of a print advertisement from the magazine on which Paper Three was written.

• To prepare for the assignment identified below, student should

1. Read the Guidelines for Evaluating Advertisements web page (available in the Weekly Assignments area of the Blackboard site).
2. Pick any perplexing or otherwise interesting print advertisement from the magazine used for Paper Three.
3. Review the Guidelines for Evaluating Advertisements web page, asking and hopefully answering the questions with the ad you've picked as the instance. 
4. Consider three different ads before you settle on a final choice for the paper.
1. Note:  You will want to use your answers to the questions in the Guidelines for Evaluating Advertisements web page file as a guide, but these answers on their own are not sufficient.  Just as in Paper Three, you will need to synthesize your responses to the questions to create a coherent evaluation of the advertisement.
2. Note: Your overall evaluation of the ad's effectiveness at reaching the readers may be positive or negative--Negative is fun and fine too!

• A properly developed Paper Four will be approximately  750 words in length.

• Critical Reading, Critical Thinking Chapters 8 and 9 are devoted to purpose and tone and to advertising.  Along with mastery of their material, participation in class discussions, peer edits, COW posts, and chats are integral to success on Paper Four.

• This paper must be in MLA style and must contain a works cited list.

• The assignment: After reviewing the Guidelines for Evaluating Advertisements web page and confirming that the ad you've chosen is a good fit with this assignment, write a well-developed and documented essay that evaluates the effectiveness of the advertisement by explaining the relationships among the audience of the magazine and the purpose, message, appeals, and so on of the advertisement. Will the ad achieve its purpose with many of them?  Why or why not?