In 1992, Curtis TradeGroup entered into a sales agreement with an overseas manufacturer of recycled polymers.  By 1996 we had achieved in excess of a 50% United States market share for the manufacturer's products.  The following is a summary of the process leading to that success:

• Performed a market survey and analysis, in order to determine the
  immediate-, mid- and long-term sales potential in North America, Central America and the Caribbean, and strategies for achieving that potential;   

• Developed and implemented continuous competitor intelligence sources and methods;

• Identified appropriate promotional media and methods with which to introduce the products; 

• Conducted a careful analysis of costs associated with importing, warehousing and transporting the goods; 

• Developed a logistics strategy emphasizing efficiency and economy; 

• Developed custom PC-based sales and logistics management systems; 

• Established pre-sale and post-sale customer service systems and protocols; 

• Initiated customer contacts and promotional (paid print media, public relations and tradeshow) activities; 

• Established storage facilities, and arranged for customs broker services at key port locations; and

• Negotiated favorable rates with reliable LTL and truckload carriers.

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