Porn is suddenly sexy to a cable TV company once considered the industry prude.
Adelphia Communications Corp. has quietly become the nation's only leading cable operator to offer the most explicit category
of hard-core porn. Come Friday, triple-X-rated programming will be available on cable for the first time in a major media
market: Southern California.
"People want it, so we are trying to provide it," Adelphia spokeswoman Erica Stull said. "The more Xs, the more popular"...
The move is a radical departure for Adelphia, the largest cable provider in Southern California and the nation's fifth
biggest. Five years ago, Adelphia stirred a local controversy by dropping Spice — a popular soft-porn channel —
from newly acquired cable systems here because Adelphia founder John Rigas considered X-rated programming immoral.
Today, the 80-year-old Rigas and one of his sons are facing prison terms after being convicted last summer for looting
the company and engaging in fraudulent accounting.
Adelphia, which filed for Chapter 11 bankruptcy protection in 2002, currently is on the block. During the last year, in
an effort to bolster Adelphia's bottom line, the company's new management has begun offering softer porn in various areas
of the country and, in recent months, has introduced the hardest-core programming in a few markets.
The ratings system was developed informally by the adult entertainment industry and has become an integral part of how
pornographic movies are edited for specific audiences...
Some industry experts say explicit programming has helped satellite providers carve out a 20% share of the pay TV market.
"It's scary how much money is made on porn," said Tim Connelly, editor and publisher of Adult Video News, an industry trade
magazine that estimates that when strip clubs, magazines, the Internet, TV and DVDs are included, porn is a $10-billion industry.
"That's more than Hollywood makes at the box office. And it just grows and grows and grows. It's mainstream now."
Despite an outcry among some religious organizations, parent groups and political figures over the coarsening content coming
into homes, the "indecency" backlash could lead to even more graphic programming on subscription services.
"The conservative groups that want to clean up the airwaves have forced people looking for racier stuff to pay for it,"
said Bill Asher, co-chairman of Van Nuys-based Vivid Entertainment, the world's largest producer of adult programming. "It's
given pay TV more authority to go further than before"...
In the bigger scheme, the partnership between Playboy and Adelphia in Southern California is a small step in a more ambitious
plan to lure viewers away from the Internet and make television their primary destination for porn.
Playboy is gearing up to supply a variety of programs on demand that will keep subscribers running up the bill. One goal:
to increase the seven-minute viewing time historically clocked by the average person who orders an adult pay-per-view movie.
Said Playboy's Griffiths: "We would love for people to sample more of our programming."
By Sallie Hofmeister, Los Angeles Times, Feb 2, 2005
Note from Santorum Watch editor: Adelphia has given $8,900 to Santorum since 1998, according to
the Center for Responsive Politics.
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