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Why Do You Need a Book Trailer?
Book trailers are
the next generation in advertising. Sure, big names like John Grisham
get full blown television commercials, but can the rest of us afford
it? Streaming media is the latest Internet phenomenon, as evidenced
by sites like YouTube.
Ever hear the adage:
"Watch what the successful authors do, and follow suit?"
Well, some top names and publishers are climbing aboard the book
trailer wagon. Here are just a few bestselling authors with streaming
media or trailers online:
* Lisa Gardner
* Stephen King
* Sandra Brown has an interview clip embedded on her MySpace page
* Nora Roberts has a streaming TV commercial on her site
* Danielle Steel's website is being updated with a "video"
section
Still not sure?
Perhaps the question
is: Why not have a book trailer? Where else can you get a
commercial advertisement that is not only FREE (or close to it),
but is available worldwide 24 hours a day, 7 days a week? Besides,
if it's FREE, you've got nothing to lose.
Part 2: Necessary
Equipment,
Software, and Materials
Part
3: What Makes a Good Trailer...and Common Mistakes to Avoid
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