Ester Horowitz is founder of M2 Power Inc, and serves as practice marketing & business advisor for the medical industry working with doctors, chiropractors, LCSWs and other health professionals.  She helps implement marketing actions plans within the professional codes of ethics, HIPAA, Identity theft, and fraud and abuse compliance obligations.

 

Ms. Horowitz is an author and speaker for organizations such as MGMA, Healthleaders Media, Aspen Media, Texas DO, Lee County Medical Society, NY County Medical Society, Queens County Medical Society, NY State Academy of General Dentistry, The Healer’s Network,  NY Chiropractic Society, Medical Marketing, and many others. 

 

Her nationally acclaimed publications focus on the business of medicine and include such articles as “The Death of Dr. CEO”, “How to Find $50,000 in Your Practice”, “What Does Buying, Selling, and Growing a Practice Have in Common”, “When Selling a Practice What is Important to Know”, a video – “Raising Capital”, and her book The Blatant Truth of Owning a Medical Practice: Rx for Practice Owners.  

 

In 1984 the world of medicine began looking for entrepreneurial people able to look beyond the pedestrian to see better ways of doing things and comfortable carving new paths. Ms. Horowitz, a product of pioneers and entrepreneurs dating back to 1850 with her own early success, was tapped to work with organizations interested in creating or expanding medical programs. They included health maintenance organizations, walk-in clinics, multi-specialty groups, single specialty practices, management service organizations, independent physician associations, and hospitals. 

 

One of a very few that has crossed the chasm of healthcare, Ms. Horowitz has worked in many areas of the industry including, but not limited to, home health care, chiropractic, radiology, psychiatry, dentistry, OB/GYN, internal medicine, family practice, pediatrics, neurology, and holistic health.  In addition she worked with owners of non-provider organizations such as nutrition, medical billing and coding, elder care, and practice management. 

 

“I started my career wanting to help people by becoming a social worker.  However my daughters and my creative spirit led me down a path gravitating to projects where the rules had to first be created.  The roles of women and the world of medicine were rapidly changing and I found myself in the middle of both being called upon to lead.  It was the joy of doing things that literally would change thousands of lives that gave me courage.” 

 

As George Bernard Shaw eloquently stated “some men see things as they are and say why?  I see things that never were and say why not?” M2 Power is the manifestation of the “why not”.  It provides people, in position to affect the lives of others, with the ability to uplift themselves and society to greater prosperity not only in this generation but future generations.

 

Ester Horowitz is an entrepreneurial advocate and a proud mother of two daughters, one in Opera, and the other in reality TV.