a word in edgewise
SALES TRAINING PROGRAM

knee injury
Our mission was to develop a sales training program and 7-week game series for a drug used after hip or knee surgery. The client wanted a "Mission Impossible" theme. As luck would have it, just as we were brainstorming a plot, the President injured his knee playing golf. The stage was set for "The Clot Thickens."
 



Each week, we sent our spies (the sales reps) new cryptographic challenges--messages to decode, wiretaps to transcribe, and words to unscramble. Each puzzle accompanied a 30-40 page monograph or competitive analysis.
The Wiretappping Game
   

  Secret agents received hi-tech gadgets such as this listening device (still only $2.25 a pair at Gag Works) to help them find the antidote for a deadly clotting agent.
       


These tapes did NOT self-destruct. I wish I could say the same about the acting careers of the staff. Listen to this. (Hey, we weren't bad!).

   

Medical communications: Sales Training

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Mary C. Love, M.A.
410-510-1070
Writing@MaryCLove.com