Constellations Brands Sells Off some products to Sazerac

 

 

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UPDATED: 8/2/09 10:39 PM

 

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Constellation Brands, Inc.

370 Woodcliff Drive Suite 300

Fairport , NY 14450

Phone: 585-218-3600

or 888-724-2169 or Constellation Wines U.S.

235 North Bloomfield Road

Canandaigua, NY 14424

Phone: 800-836-9463

http://www.cwinesus.com Press Release: Constellation Selling its Value Spirits Business for $334 Million to Sazerac in January 2009

 

Spirits brands the company is retaining include SVEDKA Vodka, Black Velvet Canadian Whisky and Paul Masson Grande Amber Brandy. SVEDKA Vodka is the fourth largest imported vodka brand in the U.S. and one of the fastest growing major spirits brands in the world. Black Velvet Canadian Whisky and Paul Masson Grande Amber Brandy are mid-premium spirits that are each number two by volume in their respective categories.

 

As a result of this transaction, Constellation is divesting more than 40 brands including Barton, Skol, Mr. Boston, Fleischmann's, the 99 schnapps line, the di Amore line, Chi-Chi's pre-mixed cocktail line, Montezuma Tequila, in addition to numerous other brands representing over 600 SKUs. The total volume for brands being sold was more than 10 million cases for fiscal year 2008, with net sales for the divested brands totaling approximately $200 million. Distillery and bottling facilities included in the sale are located at Bardstown and Owensboro, Ky., as well as a leased bottling facility at Carson, Calif. Constellation will retain its distillery and production facility at Lethbridge, Alberta, Canada. For complete listings of brands being sold and retained, please visit http://www.cbrands.com

 

"The brands being sold will be in good hands and complement Sazerac's existing portfolio," said Sands. "Sazerac has a track record for growing brands they own, which makes this a mutually beneficial transaction."

 

About Constellation Brands Web site at htttp://www.cbrands.com

 

 

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