WHO ARE YOUR COMPETITORS?
Complete the following chart
Name of | Estimated | % Share | Estimated
Competitor | Sales | of Market | Sales Loss
and Location | | | Because of You
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HOW DO YOU RATE YOUR COMPETITION?
Try to find out the strengths and weaknesses of each competitor. This may be put in a matrix format. Write your opinion of each of your principal competitors, their products, length of time in business customer service location and facilities, marketing characteristics like prices, quality, selection, advertising, personnel, distribution or delivery methods and adaptability to changing market conditions. Have any of your competitors recently closed operations or have they withdrawn from your market? State reasons if known.
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ADVANTAGES OVER COMPETITORS:
On what basis will you be able to capture your projected share of the market? (e.g. price)
What is unique about your product or service?
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