Market Research - Product

MARKET RESEARCH

Understand the facts of the market by doing market research.

1. KNOW THE PRODUCT/SERVICE

Know as much about the product or service as possible, i.e. annual sales or receipts, number or stores of businesses in area, success of these businesses, projected earnings or growth, leading competitors, etc.

2. KNOW YOUR TARGET MARKET AREA

Know who will buy your product or service, age range, salaries, consumer buying habits, etc. Locate the information at public or educational institutional libraries in your community. Your local library may have most of the resources listed below.