This may seem like an obvious item for a business plan but you would be surprised how many individuals leave it off.
Example:
BUSINESS PLAN
FOR
THE SUCCESSFUL COMPANY,
YOUR-TOWN, YOUR-STATE
YOUR FIRST-LAST NAME
PRESIDENT
(000) 000-0000
A business plan should start with a simple statement of purpose. The statement should describe:
For example:
The Successful Company is seeking a loan of $100,000, in the terms of debt financing, for 10 years. This would be used to purchase equipment and inventory, construct a new building, maintain necessary cash reserves, and provide adequate working capital. We want to successfully launch a manufacturing and wholesale operations. This loan, together with an equity cash investment of $25,000 and/or $30,000 worth of collateral in (name it), will be sufficient to finance the business so it can operate as a viable profitable enterprise.
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