Use the following checklist to define your prime market segment. Once items are listed, they should be put in a narrative format. (Remember that the criteria for your market segment should be measurable.)
Consumer Product BASIS FOR SEGMENTATION Geographic Location ___________________________________ Number of potential customers ___________________________________ Age ___________________________________ Sex ___________________________________ Marital/Family size/life cycle ___________________________________ Income ___________________________________ Occupation ___________________________________ Nationality/Race ___________________________________ Situation related ___________________________________ Other (e.g., home ownership, religion, education, etc. ___________________________________ Business Product BASIS FOR SEGMENTATION Type of organization ___________________________________ Number of potential customers ___________________________________ Size ___________________________________ Length of Time in Business ___________________________________ Type of Product ___________________________________ Type of Buying Situation ___________________________________ Geographic Location ___________________________________ Source Loyalty ___________________________________ Kind of Commitment ___________________________________ Reciprocity ___________________________________ Other ___________________________________