Cummings Media Group provide collaborative opportunities between multicultural communities, events, its participants
and corporate brands. The Ethnic Target Market System (ETMP) is one of our most effective brand building vehicles.
The ETMP system is a network of visual mediums that provide bull's eye targeting for ethnic marketing campaigns. The system
commences with our innovative out-of-home medium that provides targeted reach and frequency.
The principals of Cummings Media Group have over 25 years of experience in ethnic marketing. Michael L. Cummings,
president and ceo of Cummings Media Group started On Campus Magazine at South Carolina State University
in 1978, the precusor to Quincy Jones' Vibe magazine in concept. In 2002 Cummings Media held
the first Multicultural Marketing Symposium of Central Florida, a forum to disseminate the latest trends and research in multicultural
marketing.
African-Americans, Latinos & Asians Influencing the big five of popular culture
Sports
Technology
Music/Entertainment
Fashion
Gaming
Estimatesof
buying power by race
and ethnicity for all 50 states in the
U.S. suggest that marketing to
African Americans, American Indian,
Asian, or Hispanic consumers will
contribute to the bottom line of most
companies or enterprises.
Minority Buying Power Series
The Selig Center For Economic Growth
Emerging markets represent $1.5 trillion in purchasing power.
Cummings Media Group's mission is to help our clients increase market share among African American and Hispanic consumers
by providing conduits to establish community relationships that enhance corporate and brand identity, while penetrating a
diverse segment through greater understanding and sensitivity.
One of Central Florida's Multicultural Events/Flag design by Cummings Media Group
