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Chapter 1 Introduction to Psychology and Research Methods
What is Psychology?
Psychology
Psyche: Mind
Logos: Knowledge or study
Definition: The scientific study of behavior and mental processes
Behavior: Overt (i.e., can be directly observed, as with crying)
Behavior: Covert - Mental Processes: cannot be directly observed, as with remembering,
day dreaming etc.
Empiricism: The Goals
To measure and describe behaviors
To gather empirical evidence: Information gained from direct observation and measurement
To gather data: Observed facts
Research Method
A systematic procedure for answering scientific questions
Types of Psychologists
Biopsychologists
Clinical
Community
Consumer
Cognitive
Comparative
Developmental
Educational
Engineering
Environmental
Forensic
Gender
Health
Industrial/ Organizational
Medical
Personality
School
Social
Animal Model
When an animal’s behavior is used to derive principles that may apply to human behavior
What Are the Goals of Psychology?
Description of Behaviors: Naming and classifying various observable, measurable behaviors
Understanding: Being able to state the causes of a behavior
Prediction: Predicting behavior accurately
More Goals of Psychology
Control: Altering conditions that influence behaviors
Positive use: To control unwanted behaviors (e.g., smoking, tantrums, etc.)
Negative use: To control people’s behaviors without their knowledge
Critical Thinking
Ability to analyze, evaluate, and synthesize information
What would you expect to see if the claim were true?
Gather evidence relevant to the claim
Evaluate the evidence
Draw a conclusion
Often used in research
Critical Thinking: Key Principles
Few truths transcend the need for empirical testing
Evidence varies in quality
Authority or claimed expertise does not automatically make an idea true
Critical thinking requires an open mind!
Pseudopsychologies
Pseudo means “false.” Any unfounded
“system” that resembles psychology and is NOT based on scientific testing
Palmistry: Lines on your hands (palms) predict future and reveal personality
Phrenology: Personality traits revealed by shape of skull
Graphology: Personality traits are revealed
by your handwriting
Astrology: The positions of the stars and planets
at birth determine
personality traits and affect your behavior
Uncritical acceptance: Tendency to believe positive or flattering descriptions of yourself
Fallacy of positive instances: When we remember or notice information that confirms our
expectations and forget the discrepancies
The Barnum Effect
Barnum effect: Tendency to consider personal
descriptions accurate if stated in general terms
Always have a little something for everyone. Make
sure all palm readings, horoscopes, etc. are so general that something in them will always apply to any one person!
Separating Fact from Fiction
Be skeptical
Consider the source of information
Ask yourself, “Was there a control group?”
Look for errors in distinguishing between correlation and causation (are claims based on
correlational results yet passed off as causations?)
Be sure to distinguish between observation and inference:
A person is crying, but do we know why he/she is crying?
Inference - Sad or Happy
Beware of oversimplifications, especially those motivated by monetary gain
An example is not proof!
The Scientific Method
Form of critical thinking based on careful measurement and controlled observation
The Scientific Method
Six Basic Elements
Observation
Defining a problem
Proposing a hypothesis (an educated guess that can be tested)
Gathering evidence/testing the hypothesis
Publishing results
Building a theory
Some Terms
Hypothesis testing: Scientifically testing the predicted outcome of an experiment or an
educated guess about the relationship between variables
Operational definition: Defines a scientific concept by stating specific actions or procedures
used to measure it
Theory
Theory: A system of ideas that interrelates facts and concepts, summarizes existing data,
and predicts future observations
A good theory must be falsifiable (i.e., operationally defined) so that it can be disconfirmed
History of Psychology: Beginnings
Wilhelm Wundt: “Father” of psychology
1879: Set up first lab to study conscious experience
Introspection: Looking inward (i.e., examining and reporting your thoughts, feelings, etc.)
History of Psychology: Behaviorism
Watson and Skinner
Psychology must study observable behavior objectively
Studied relationship between
Stimulus: Environmental events
Responses: Any identifiable behavior(s)
Watson/ Pavlov – classical conditioning – Little Albert / Dogs
Skinner – Operant conditioning – studied animals almost exclusively
Behavioral Perspectives
Biological View – Human and animal behaviors
are the result of internal, physical, chemical and biological processes. (The
mind is a physical construct made up of chemical and physical structures.)
Evolutionary View – Our behaviors are due
to the process of evolution. The behaviors that helped us survive are still seen
and some are not adaptive today. (Natural Selection)
Psychological Perpectives
Behavioral Perspective (Watson, Skinner and Pavlov)- we are shaped and molded by experience. Our
behaviors are controlled by our environment. (We are not masters of our own behaviors – rewards and punishments are
key here.)
Cognitive View – Our behaviors can be understood
in information processing
Cognitive – Behaviorism (Ellis and Bandura) – our behaviors are based on what we (think) expect will happen. Our thoughts
influence our behaviors; used often in treatment of depression.
Cognition (thinking) and conditioning are combined to explain behavior
Psychological Perspective
Psychodynamic View (Freud) – Our behaviors
are elicited by forces within ourselves which are usually hidden or unconsciousness
Psychoanalytic Perspective
Our behavior is largely influenced by our unconscious wishes, thoughts, and desires, especially
sex and aggression
All thoughts, actions, and emotions are determined
Freud performed dream analysis and was an interactionist (combination of our biology and
environment makes us who we are
Psychodynamic View
Repression: When threatening thoughts are unconsciously held out of awareness
Recent research has hypothesized that our unconscious mind is partially responsible for
our behaviors
History of Psychology:
Humanism
Goal of psychology is to study unique aspects of the person
Focuses on human experience, problems, potentials, and ideals
Each person has innate goodness and is able to make free choices (contrast with Skinner
and Freud)
Key Names: Rogers and Maslow
Humanism: Some Key Terms
Self-image (Rogers): Your perception of your own body, personality, and capabilities
Self-evaluation: Positive and negative feelings you have about yourself
Frame of reference: Mental perspective used for interpreting events
Self-actualization (Maslow): Fully developing one’s potential and becoming the best
person possible
Psychology Today
Biopsychology: Purports all of our behavior can be explained through physiological processes
Uses brain scans to gather data (CT, MRI, PET)
Positive Psychology: Study of human strengths, virtues, and optimal behavior
Looks at positive side of human behavior
Sociocultural: Focus on importance of social and cultural contexts influencing our behavior
Cognitive: Study thoughts, memory, expectations, perceptions, and other mental processes
Cultural Awareness
Many thoughts and behaviors are influenced by our culture
Psychologists need to be aware of the impact cultural diversity may have on our behaviors
What is acceptable in one culture might be unacceptable in another
Cultural relativity: Behavior must be judged relative to the values of the culture in which
it occurs
Social norms: Rules that define acceptable and expected behavior for members of various
groups
Many Types of Psychologists
Psychologists: Usually have master’s or doctorate degree; trained in methods, knowledge,
and theories of psychology
Clinical psychologists: Treat more severe psychological problems or do research on mental
disorders
Counseling psychologists: Treat milder problems, such as school or work troubles
More Helping Professionals
Psychiatrists: MD; usually use medications to treat problems; generally do not have extensive
training in providing “talk” therapy
Psychoanalysts: Receive additional training
post-PhD or MD at an institute for psychoanalysis
Psychiatric social worker: Mental health professional who applies social science principles
to help people in clinics and hospitals
Presently a very popular profession
Counselor: Advisor who helps solve problems with marriage, school, and so on.
Not all psychologists perform therapy!
Experiments – Most Powerful Research Method
To identify cause-and-effect relationships, we conduct experiments
Directly vary a condition you might think affects behavior
Create two or more groups of subjects, alike in all ways except the condition you are varying
Record whether behavior varies between groups of subjects when you apply the condition to one group and not the other
Hypothesis
An educated but tentative guess predicting or attempting to explain an observation
Used as basis for research
The experimental method begins with the hypothesis
Operational Definition
In order to measure a behavioral concept we need to define it in a way that can be measured.
The tests themselves in an experiment are the operational definition.
Example: A police officer gives a sobriety test, which has many parts, to a suspected drunk
driver. The operation definition is the tests whichconsists of touching nose
while raising foot, walking a straight line, saying the alphabet backwards. It
is not the scores on the tests but the actual tests that make up the operational definition.
Variables
Any conditions that can change, and might affect an experiment's outcome
Types: Independent
Dependent
Extraneous
Can you explain the difference between these?
Types of Variables
Independent variable: Condition(s) altered by the experimenter; experimenter sets their
size, amount, or value; these are suspected causes for behavioral differences
Dependent variable: Demonstrates effects that independent variables have on behavior
Extraneous Variables
Conditions that a researcher wants to prevent from affecting the outcomes of the experiment
(e.g., number of hours slept before the experiment)
Experimental Group
The group of subjects that gets exposed to the independent variable
Control Group
The group of subjects that gets all conditions EXCEPT the independent variable
Random Assignment
Subject has an equal chance of being in either the experimental or control group
Evaluating Experiments’ Results
Statistically significant: Results gained would occur very rarely by chance alone. The difference must be large enough so that it would occur by chance in less than
5 experiments out of 100
Meta-analysis: Study of results of other studies
Placebo
A fake pill (sugar) or injection (saline)
Placebos alter our expectations about our own emotional and physical reactions
If placebo has any effect, might be based on suggestion, not chemistry
Placebo Effect
Changes in behavior that result from belief that one has ingested a drug
These expectancies then influence bodily activities
Herbal remedies may be based on placebo effect
Experiment Types
Single-blind experiment: Only the subjects have no idea whether they get real treatment
or placebo
Double-blind experiment: The subjects AND the experimenters have no idea whether the subjects
get real treatment or placebo, Best type of experiment, if properly set up
Experimenter Effects
Experimenter effects: Changes in behavior caused by the unintended influence of the experimenter
Self-fulfilling prophecy: A prediction that leads people to act in ways to make the prediction
come true -Common
problem
Naturalistic Observation
Observing a person or an animal in the environment in which they/it lives
Problems
Observer effect: Changes in subject’s behavior caused by an awareness of being observed
Observer bias: Occurs when observers see what
they expect to see or record only selected details
Anthropomorphic Fallacy
Anthropomorphic fallacy: Attributing human thoughts, feelings, or motives to animals, especially
as a way of explaining their behavior
(My dog who is such a lover bug, is acting down because she’s feeling depressed today.
My cat is upset because I am petting my other cat and she is getting jealous and angry.)
Correlational Studies
Studies designed to measure the degree of a relationship (if any) between two or more events,
measures, or variables
Cannot show cause and effect (Experiment only when you are controlling extraneous variables.)
Positive Correlation – when two events increase together or when two events decrease
together.
Negative Correlation – when one event increases as the other decreases
Coefficient of Correlation
Statistic ranging from –1.00 to +1.00; the sign indicates the direction of the relationship
The closer the statistic is to –1.00 or to +1.00, the stronger the relationship
Correlation of 0.00 demonstrates no relationship between the variables
Correlations
Positive correlation: Increases in one variable are matched by increases in the other variable
Negative correlation: Increases in one variable are matched by decreases in the other variable
Correlation does not demonstrate causation: Just because two variables are related does
NOT mean that one variable causes the other to occur
The Clinical Method
Case study: In-depth focus on all aspects of a single person
Natural clinical tests: Natural events, such as accidents, that provide psychological data
Survey method: Using public polling techniques to answer psychological questions
Sampling
Representative sample: Small group that accurately reflects a larger population
Population: Entire group of animals or people belonging to a particular category (e.g.,
all married women)
Internet surveys: Web-based research; low cost and can reach many people
Courtesy Bias
Problem in research; a tendency to give “polite” or socially desirable answers
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