TEXT: Introduction to Mass Communication, Stanley J. Baran (3rd Edition)
Supplemental reading supplied by instructor
Course Objectives:
1) To acquaint students of journalism, communications or other interested areas
of study with the functions, impact, effects and skills of various mass media that include, but are not limited to radio/television,
newspapers, magazines, websites and the internet. The course is designed for students who have no background in communications
or journalism, but want a survey of communications media.
2) To develop critical and intelligent consumers of mass media.
3) To provide students with a working knowledge of the roles of mass communication
in society.
Class Structure:
6:50 p.m. –roll call
6:55-7:20 p.m. – Discussion of current events in the media/guest speakers
7:20-8:15 p.m. – Lecture (text, handouts, class web site)
8:15-8:30 p.m. - Break
8:30-8:35 p.m. – media terminology/short subjects and hints
8:35-9:45 p.m. – Lecture/review and/or guest speakers; video, multimedia, testing.
Course Requirements
& Grading:
A=900-1,000
points
B=800-899
C=700-799
D=600-699
F=599-below
Point Scale:
Tests………………………………..300 points
Two-midterm & final (not comprehensive)
Assignments: http://mysite.verizon.net/res8dhka/laccjournalism101/links.html
Written Report…………………......300 points
Oral Report………………………...100 points
Participation & Attendance……….300 points*
Total score possible………….1000 points
Late work loses 25%
of its value per class day it is late.
*NOTE: You are allowed
one absence during the semester. Each additional absence will be a deduction of 50 points off participation & attendance.
Make up one absence by submitting a written topic (not to exceed one page) for our opening discussion of current events in
mass media. You will lead the discussion. The topic need not be selected by the instructor to gain full point value, but must
be well thought out and adaptable to current event discussion.