LACC JOURNALISM 105

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Mass Communications
(UC:CSU) (CAN JOUR 4) - 3 UNITS

Advisory: English 28 or equivalent.

Section No. 3362; Time: 6:50-10 p.m.; Day: Wednesday; Location: Chem 207

 

DESCRIPTION: A study of America’s mass communications systems and how they affect human behavior in relation to social, political and economic institutions. Newspapers, magazines, TV, advertising, public relations, the internet, records and films will be included. The course is designed for students with no previous journalism or media background.

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Click photo for bio
 

 

 

ABOUT THE INSTRUCTOR: A decorated newsman, McLeod has 34 years of experience in reporting, writing, editing, public relations and broadcasting and was honored in 2004 for integrity in journalism. He spent nearly 21 years as a reporter at the Los Angeles Times, where he won numerous writing awards. Previously, he taught communications at at Cypress, Fullerton and Orange Coast colleges. He was hired at LACC last Spring to teach Journalism 101(Writing and Collecting News). He holds a lifetime California Community College teaching credential, has been an active member of the Journalism Assn. of Community Colleges and is frequently in demand as a guest lecturer and writing coach.

714-846-9219; Cell: 714-469-5303

E-mail:  mcleodenterprises@verizon.net

Class web site: http://mysite.verizon.net/res8dhka/laccjournalism105/

 

 

 

TEXT: Introduction to Mass Communication, Stanley J. Baran (3rd Edition)

Supplemental reading supplied by instructor

 

Course Objectives:

1)       To acquaint students of journalism, communications or other interested areas of study with the functions, impact, effects and skills of various mass media that include, but are not limited to radio/television, newspapers, magazines, websites and the internet. The course is designed for students who have no background in communications or journalism, but want a survey of communications media.

2)       To develop critical and intelligent consumers of mass media.

3)       To provide students with a working knowledge of the roles of mass communication in society.

 

Class Structure:

      6:50 p.m. –roll call

      6:55-7:20 p.m. – Discussion of current events in the media/guest speakers

      7:20-8:15 p.m. – Lecture (text, handouts, class web site)

      8:15-8:30 p.m. - Break

      8:30-8:35 p.m. – media terminology/short subjects and hints

      8:35-9:45 p.m. – Lecture/review and/or guest speakers; video, multimedia, testing.

 

Course Requirements & Grading:

  A=900-1,000 points

  B=800-899

  C=700-799

  D=600-699

  F=599-below

 

Point Scale:

     Tests………………………………..300 points

       Two-midterm & final (not comprehensive)

     Assignments:        http://mysite.verizon.net/res8dhka/laccjournalism101/links.html

     Written Report…………………......300 points

     Oral Report………………………...100 points

     Participation & Attendance……….300 points*

         Total score possible………….1000 points

 

Late work loses 25% of its value per class day it is late.

 

*NOTE: You are allowed one absence during the semester. Each additional absence will be a deduction of 50 points off participation & attendance. Make up one absence by submitting a written topic (not to exceed one page) for our opening discussion of current events in mass media. You will lead the discussion. The topic need not be selected by the instructor to gain full point value, but must be well thought out and adaptable to current event discussion.

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