Pinnacle Marketing Consulting
Collateral Development
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Collateral Development

 

A company’s letterhead, business cards, presentation folders, envelopes, brochures, newsletters, packaging, and catalogs are an embodiment of the company’s brand.  The elements must be innovative, compelling, eye-catching, informational and support branding efforts.  We will develop creative and dazzling print and electronic collateral that emphasizes the company’s brand identity and competitive advantages.  We’ll craft highly focused messaging to appeal to the intended target audiences.        

 

·         Collateral Strategy – We’ll determine which collateral elements to develop for maximum marketing reach and impact. We’ll create the messaging and coordinate its consistency with brand identity, company objectives and tie-in with other promotional elements.

 

·         Graphic Design & Content Development – We’ll design and develop all forms of printed and electronic collateral, including letterhead, presentation folders, catalogs, advertisements, brochures, PowerPoint presentations, internal/external newsletters and other promotional materials.

 

·         Electronic & Interactive Forms of Corporate Literature – We develop traditional forms of printed company literature in addition to interactive forms. Interactivity improves the impact by including animation, music, voiceovers, and full-motion video to electronic forms of collateral.

 

·         Interactive Corporate & Promotional Literature – We use advanced audio and visual technologies to create media kits, interactive catalogs, sales tools, presentations and business cards.

 

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