While it is imperative to design the best products on the market, it’s equally as important to introduce them with major impact.  What good will the products serve if consumers and channel members don’t know that they exist or what intrinsic capabilities they have?

At Pinnacle, we design integrative product launch strategies that incorporate the media, channel members, sales personnel and consumers.  We create campaigns that generate buzz and anticipation throughout the value chain for the arrival of new products.

Pinnacle Launch Services:

• Launch Strategy Development – Identifies how to bring the product to market, the timing of the launch, the concerned parties (employees, channel partners and media), events and media.

• Launch Facilitation – Governs the launch timeline to ensure that all divisions (sales, manufacturing, training) and personnel provide deliverables and achieve milestones within stated schedules.  We’ll hold periodic meetings to ensure that the launch proceeds flawlessly.

• Launch Event Planning – We’ll create the messaging and alert the media as to the new products’ introduction.  We’ll write and disseminate press releases, schedule product reviews and make all onsite arrangements for launch events.