Pricing has the most immediate impact on profitability in the marketing mix; yet many companies aren’t well versed in pricing strategy and tactics.  Many marketing managers either leave money on the table or destroy category profitability by improperly pricing their products.  Pricing can be used as an offensive or defensive weapon but the ramifications of pricing moves should not be taken lightly.  Pricing misconceptions abound in the marketing community, many marketers believe that market share is the panacea to maximizing company profits – it is not!

We’ll analyze your pricing matrix in the market and make recommendations as to its suitability by comparing with competitive offerings and customer desires.  We’ll evaluate the competitive offerings to determine when you should challenge your rivals and when you should not confront them.  The bottom line is that we’ll use pricing as a tool to optimize your company profits!

Pinnacle Pricing Services:

• Pricing Analysis & Strategy Formulation – We’ll collect marketplace pricing data, analyze it, and develop a strategy to optimize product sales and profits.

• Profitability Maximization Plan – We’ll make recommendations on how to maximize profit by increasing budgetary support on certain products while decreasing it on others.

• Pricing Migration – We’ll conduct longitudinal pricing analyses to make pricing recommendations throughout product and industry life cycles.