Promotions and Rebates
Promotions can take on many forms; there’s price promotions, sales events, sales contests, free
product trials, Buy 2 get 1 free, rebates, coupons, etc. Some companies rely on sales promotions (price discounting) and rebates
far too often as a method to stimulate sales growth. In some cases, the result
is that these companies end up doing business only during promotional events. While
promotions can be beneficial when used judiciously, we suggest that more effort be spent defining the company’s competitive
advantages before partaking in promotional actions. However, we do suggest that
promotions and rebates be used to add value, stimulate sales increases and to bolster customer retention.
We have found promotions, rebates and special offers to be quite effective; however, we evaluate the
costs and proposed return thoroughly before suggesting any such implementations.
Pinnacle Promotions Services:
- Promotion Strategy and Implementation
- Program Monitoring, Analysis & Reporting
