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Advertising Should Be
Simple. Do people really know what you sell? Do they understand what your Web site and your marketing
material says? Or is it a lot of words that means nothing to anyone but you? The key to marketing success is to quickly
and simply tell people - in plain language - what you do.
In Advertising Use Language
That Your Customers Understand. Do not fall into the trap of thinking that complicated language will help
build an image of professionalism and intelligence - people will just be turned off. The mark of truly effective advertising
and marketing is the ability to convey complex issues to the audience in a manner that is interesting, relevant, meaningful,
and easy to understand very quickly. Thomas Jefferson suggested that "The most valuable of all talents is that of never
using two words when one will do" and this is a good advice for writing good advertising material.
Remember 'AIDA' - Attention, Interest, Desire,
Action. The Attention part is the banner or headline that makes an impressive benefit
promise. Interest builds information in an interesting way, usually meaning that this must relate closely to the way that
the reader thinks about the issues concerned. If you seek a response you must move then to create Desire, which relates benefits
to the reader so that they will want them. Finally you must prompt an Action, which may be to call a telephone number or to
complete and send of a reply coupon. Advertising that does not prompt action is a wasted opportunity. To Learn More Click Here.
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