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How Autoresponders Boost Sales by up to 400%
by: John Lynch
Imagine
going to bed and waking up in the morning to find that you made sales while you slept - all because of your autoresponder!
What
exactly is an autoresponder? An autoresponder is an automated email program that responds to an incoming email with a message
written by you. The message can be written once and loaded in the autoresponder and forgotten about. It's as easy as that.
Some
Uses for Autoresponders
1. Use autoresponders as an immediate acknowledgement to those who send you information. Let
the recipient know that you have received their message and when to expect a reply.
2. Create a FAQ document to answer
commonly asked questions about your product or service. Use the familiar question and answer format.
3. Collect names
and email addresses by using a capture form. This allows you to build a list and as marketers keep saying, lists lead to repeat
sales.
4. Make all your articles and newsletters available via autoresponder.
5. Offer free reports or e-courses
to show your expertise to your customers. This is a great way to capture prospects' name and email address for future follow-up.
6.
If you publish an e-book, put the different chapters or excerpts in your autoresponder.
7. Archive issues of past ezines
and put some of the best ones in an autoresponder and let your prospects access them.
If you are not using an autoresponder
already you may be losing up to 400% of potential sales. Research shows that autoresponders increase your exposure to your
prospects and this increased contact with them leads to higher sales.
Remember if you're not using an autoresponder
and gaining these sales, your competitors will! |
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