Here is the PowerPoint outline for Chapter 8.  Remember to complete the application exercise at the end of the outline.

Types of Books

•      Professional

•      Educational

•      Consumer

Association of American Publishers Categories

•      Trade

•      Mass market paperback

•      Religious

•      Book club

•      Mail-order

•      University press

•      Subscription reference

Nine Leading Textbook Publishers

•      Pearson

•      Thomson

•      McGraw-Hill

•      Houghton Mifflin

•      Harcourt General

•      Georg Von Holtzbrinck

•      John Wiley

•      Norton

•      Jones & Bartlett

Five Leading Consumer Book Publishers

•      Random House

•      Reader’s Digest Association

•      Penguin

•      Harper Collins

•      Simon and Schuster

Production Process

•      Editorial director

–  Editor-in-chief

•   Acquisitions editor

•   Managing editor

Books and Electronics

•      Books on demand

–  Uses digital technology to print only when consumer orders the title

•      Electronic books

–  Books that exist only online and are printed out by the end-user

Strategies for Reducing Risk

•      Conducting prepublication research

•      Making use of authors with positive track records

•      Offering proven and celebrity authors advances on royalties

Distribution

•      Wholesalers purchase book
copies and

•      Resell them to retailers

–  If the wholesaler cannot resell the copies, the wholesaler will receive credit towards future purchases from the publisher

Assessing Popularity

•      Size of print run

•      Content of reviews

•      Scope of marketing plan

APPLICATION EXERCISE: 

Ch. 8--Books and Physical Attraction