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Here is the PowerPoint outline for Chapter 15. Remember to do the application
exercise at the end.
Majors
• Disney
• Warner Brothers
• Twentieth Century Fox
• Universal
• Paramount
• Sony (Columbia)
• MGM
• Dreamworks
Major Studios’ Films
• Major studios often do not produce the films they distribute
• They pick films up from independent producers
– In order to fill up their schedule
– To reduce risk
– To avoid high production costs
Development of Movie Idea
• Agents often help promote writers’ ideas to studios
• If interested, studios will ask
for treatment
• Studios also look at scripts written on spec (speculation) and other material such as books, plays
etc.
Getting the Money
•
Movies now cost an average of
$60 million each
•
Big budget movies tend to get the biggest box office receipts
•
Genre films tend to have smaller budgets
– They work according to a formula (horror,
slasher, action)
•
Independent producers often pre-sell film to different territories to raise
money
Major Distributors Dominate
• Artisan and Lions Gate are smaller companies that have survived
• Release date is when the movie shows up in the theater
• Wide releases typically has the film playing in many theaters from the beginning of the run
• Platform release is when the movie plays in fewer cities and then increase the number of theaters
showing the film
• Exclusive release is when the film only plays a handful of theaters
• Prints and advertising costs are about 50% of production costs
Distributors and Theater Owners
• Distributors are in constant power struggle with theater owners
• Typically they split the ticket receipts
• The distributor gets almost 90% at the beginning; the theater owner gets more if the film stays several
weeks
Other Markets
• Video stores
– Sell through and rentals of VHS and DVD
• Cable and Pay Per View
• Television
• International
Narrowing of Cultural Diversity
• Cultural colonialism
APPLICATION EXERCISE:
Ch. 15--Movies & Product Placement
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