Consider the following list of recent films and the commercial products associated with them through strategic product placement:

Movie                                                               Product

Swordfish                                              Heineken beer

CastAway                                             Federal Express, Wilson Volleyballs

Tomorrow Never Dies                              BMW cars and motorcycles, Ericsson cellular phones, Smirnoff vodka, Visa cards, Omega watches, L’Oreal cosmetics, Heineken beer

Volcano                                                Land Rover Discovery vehicles

The Horse Whisperer                              Calvin Klein, Land Rover

The Fifth Element                                   Swatch watches

Men in Black                                         Ray-Ban sunglasses

Select a film of your choice (not one of the films listed above) and watch with a

critical eye for any product placement that the film might contain.  Then, answer

the below questions in the corresponding etudes assignment shell.

1.  Name the movie you watched.

2.  Name the products placed within the movie.

3.  How often is each product shown?  Are some products displayed more than

others?