Speech 135 - Mass Media and Society
Ch. 5--Crossing Media Boundaries
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Recently, a major challenge for television and print news has been the endeavor of maximizing the potential of the World Wide Web for increased advertising revenue and readership.  Choose on the following news-oriented websites.  Each has a successful offline news media counterpart:

 

 www.cnn.com

 www.nytimes.com

 www.abcnews.com

 www.thenation.com

 www.time.com

 

Do a critical evaluation of one of the sites.  Answer the below questions in the corresponding assignment shell in etudes:

 

  1. Which site did you choose?  What other media does this news organization use?

 

  1. What can this internet site offer that the original media form can’t?

 

  1. What are this medium’s drawbacks for you, the internet user?

 

  1. Can you make any judgments as to the differences or similarities to each medium’s target audience?

    5.    Is the site easy to use?  Easy to maneuver through?  Any interesting  

           features?

 

  1. Which medium would you prefer using on a daily basis?  Why?