Lectures & PowerPoint Outlines
Chapter One: Communication, Culture, & Media Literacy
Chapter Two: The Media Business
Chapter Three: Media Controls and Ethics
Chapter Four: Media Research and Media Effects
Chapter Five: Blurred Boundaries
Chapter Six: Cross-Media Strategies
Chapter Seven: Print Media History
Chapter Eight: Book Industry
Chapter Nine: Newspaper Industry
Chapter Ten: Magazine Industry
Chapter Eleven: Radio History
Chapter Twelve: Radio Industry
Chapter Thirteen: Recording Industry
Chapter Fourteen: Film and TV History
Chapter Fifteen: Film Industry
Chapter Sixteen: TV Industry
Chapter Seventeen: Internet & Software Industries
Chapter Eighteen: Advertising and PR
Chapter Nineteen: Advertising Industry
Chapter Twenty: PR Industry
