AME-University: Book Marketing, Publishing, and Internet Marketing classes

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These free teleclasses from AME-University may be just the thing to get your book marketing savvy ramped up! A new class list is coming soon so be sure to check it out!

Getting Book Reviews! w/ Penny Sansevieri
When: Thursday, October 22, 4:00 pm - 4:30 pm
Description: If you're having a hard time getting your book reviewed, you won't want to miss this class! We'll teach you simple but effective ways to get your book into the hands of reviewers who will actually review it (as opposed to just saying they will). We'll look at what a book review package should look like, what you must include and what no good kit should ever be without!

Creating a Stunning Press Kit and Media Room on Your Web Site (so the media will notice you!)
When: Thursday, November 19, 4:00 pm - 4:30 pm
Description: If creating a press kit has baffled you, then don't miss this class! We'll talk about everything from crafting the perfect press release, to creating your bio, questions and tip sheets. We'll also talk about the things no good press kit should be without and what you should never include in a kit! If you've struggled with your own kit or just aren't sure what they should look like, then this class is for you! BONUS: We'll also learn about electronic press kits and online press rooms.

How to join in:
To sign up or learn more about these classes send an email to author@amarketingexpert.com.

The AME website has a complete class listing for handy reference: http://www.amarketingexpert.com/iclasses.html.

Missed a class? Here's an easy way to catch up on past classes, just visit the AME-University All Access Pass.

Your Account Has Been Suspended

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Those words you never want to hear on any social media site - but especially not on your precious Twitter account. After all the time you have spent acquiring Followers and all the people you have been networking with - gone at the swipe of a tail feather by Twitter!

What do you do now?

Don't give up!

In the email from Twitter which has informed you of the suspension there is a link to their Support Desk. Put in a support ticket immediately. The good thing is that usually the "time out" lasts 7 days - but whoever owns the account needs to request that Twitter lift the suspension or they will close the account down permanently if they get no response.

There is a bit of a witch hunt going on. Twitter is shutting down first and not even asking questions later. It's up to you to contact them and plead your case. Your account could have been compromised and hacked into or you might have inadvertently done something that violated their ever changing Terms of Service.

Above all, if you want to get your account back, take action now.

* Submit a support ticket at Twitter Support.
* Request that Twitter lift the suspension.
* Ask why your account was suspended, how you violated the TOS and assure them that anything you have done was unintentionally creating the violation and that you will abide by their directive.

If you want to know more about what I think is going on at Twitter, follow the rest of this article at: http://www.susangilbert.com/your-account-has-been-suspended/.

Tip offered by Susan Gilbert, AME's Search Engine Marketing Expert and Web 2.0 company owner, http://www.JoomlaJump.com, which provides Social Networking websites and services.

How to Get Free Publicity in The New York Times

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Grab the Sunday edition of The New York Times and your local and regional papers too. Study the Community Events Calendar. Typically, they feature upcoming events that don't cost anything. Special events at public libraries, churches and community centers - subjects of interest to the paper's readership and the community. Organize an event around your book - a reading, lecture, discussion, etc. Hold it at your local public library or other community service-oriented venue. Craft an announcement that exactly mirrors the style and format of the listings in the newspapers. Send in your submission as soon as you lock in the date. It's nearly impossible to buy this kind of publicity.

Tip submitted by Eric Gelb, who is a copywriter specializing in back cover and jacket copy, press releases and author websites. Visit him at: www.PublishingGold.com for 6 tips about creating an author website that sells.

Keep It Short and Simple

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A 'Soundbite' is a short, snappy "memorable" statement that reporters love to use in their stories and hosts love for the quick sizzle they add to any interview.

For example my client Pam Waterman, author of "The Braces Cookbook," uses these soundbites whenever possible:

1. Bracket friendly breads & breakfasts
2. Be-nice-to-me beverages
3. Soothing tips for difficult days
4. Mellow main meals
5. Recipes you & your orthodontist will love

Times have certainly changed. Years ago a soundbite was roughly 50 seconds. Today, it's down to 7.3 seconds or 20 to 25 words. The increasing speed of communications has created a demand to get news and information NOW. As an author you must be prepared for the fast pace and fickleness of the media in 2009.

Create sizzling soundbites and then practice, practice, practice until they are second nature. You'll be glad you did!

For more information or to schedule a coaching session go to www.myhattricktv.com or call (602) 509-6468.

~Tip offered by Media Veteran Laura Holka, who is the producer of the Pat McMahon Show & a Media Consultant. She can be reached at www.myhattricktv.com.

Twitter is Good for Your Brand

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There's no question Twitter can be effective for promoting your brand. A new Penn State study found that 20% of all tweets are brand-related. You can check out the MarketingVOX story here.

2010 National Indie Excellence Awards Nominations Are Open

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The National Indie Excellence Awards (NIEA) are designed to bring recognition to titles from independent publishers. This highly respected and prestigious awards program celebrates excellence in independent publishing. The competition is judged by an independent panel of experts from all areas of the publishing industry.

The Indie Excellence Awards accept submissions from independent publishers and authors. Awards are granted in over 100 categories, and nominations are open for 2010. Visit http://www.indieexcellence.com/index.html.

Tune in to The Publishing Insiders

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Be in the know and hear what the publishing insiders: Penny Sansevieri, CEO of Author Marketing Experts, Inc. - and her guests - have to offer in terms of tips and insights into the industry! Listen here. 

Promote Your Book Now

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Looking for inexpensive ways to promote your book? We've developed an exciting series of budget-friendly programs that still pack a powerful punch! Think you can't market your book in a tough economy? Think again - we've got the answer! Email us for more details: info@amarketingexpert.com.

Self-Publishing Expo Welcomes Penny as Speaker

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Penny will be speaking at the Self-Publishing Book Expo on Saturday, November 7.

The first annual Self-Publishing Book Expo, at the Sheraton New York Hotel & Towers, will bring national focus and attention to the fastest-growing segment of today's publishing industry. Unlike any other book exhibit, the Self-Publishing Book Expo will be the only event of its kind to highlight the books of self-publishing companies and their authors, and give them the prominence and prestige they deserve.

For more information, visit the website: http://www.selfpubbookexpo.com, or contact conference organizers at: info@selfpubbookexpo.com or (212) 353-3478.

Twitter Tip: ReTweetability Index

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ReTweetability Index: http://www.retweetability.com. How retweetable are you? This site will show you how much your tweets matter. It's like High School all over again, only with technology.

Twitter Tip: TweetStats

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Tweet Stats: http://www.tweetstats.com. How popular are you? How much do your tweets matter? This site will show you. Whether you want to know or not.