Steven Seagal to Zuckerberg: "How Much Is Enough?"
Facebook CEO Mark Zuckerberg apologizes on The Facebook Blog for their handling of tracking app Beacon. I didn't know there was a Facebook Blog but what strikes me--and I know this is no revelation--is the blog's... style.
The multi-authored blog begins less than fully honest when Zuckerberg characterizes Beacon as a feature "to help people share information with their friends" without mentioning it's advertising and revenue-generating component. Another post begins "News Feed... has proven to be an extremely useful way to find out what is happening in your friends' lives..." Another starts "Facebook has always been about helping you stay connected with the people that matter to you."
My point is, real people do not talk like this. I thought the idea of a blog was to be candid, frank, informal, genuine. Attached to the posts are personal avatars--unprofessional photographs of the authors relaxing, cartoon animals, etc.--along with humorous postscripts, both of which convey the message: we are one of you.
Reading their posts I can only conclude these are pod people!
I have no problem with Public Relations but Facebook, keep the PR where it belongs and don't pretend that your blog posts are anything but.
posted by Pete at
1:23 AM
4 Comments:
http://www.blogcouncil.org/
Join us!
By
Rob L., at 2:11 PM
Rob, you are a wealth of resources. I think you should add the HTML tag <podspeak> to "Join us!" I guess Blog Council spells their mission out: We have to speak for a corporation, but never sound corporate.
By
Pete, at 3:00 PM
Speaking of privacy, it could be worse.
http://science.slashdot.org/article.pl?sid=07/11/29/2058211
JPL was my first employer. I'm not sure the feds would appreciate my insatiable lust for zombies and violent games.
By
Al Fleshrot, at 10:13 PM
Peter,
You raise some very cogent points in your post; specifically, the need to enhance the authenticity of our communications with our customers--much like the authenticity you've established with your regular readers.
Personally, I've been very impressed by the way Outside the Dome has served as a model enterprise in how to successfully stay connected with two key demographics: zombiecore and 'gangsta' lifestyle adherents.
But you face some significant challenges: namely, how to expand your key messages to a global audience. Will OTD achieve significant ROI in those countries where the zombie threat has been minimized? Will French customers surrender in the face of the hardcore? And, perhaps most importantly, will your "sick flow" translate in countries whose rhyme schemes are different from your own?
Unfortunately, I think you'll need to undertake a rebranding effort for your intergalactic audience, since a trip outside the dome in those regions always results in death.
Let's be certain to bring this up at the next status meeting.
With sincerity,
BeK
By
BeK, at 8:16 AM
Post a Comment
<< Home