Media Incubator: Working with Executive Producer, assignment at this new business venture included:
- Articulating product concept, refining business model and writing
business plan to secure corporate commitment of $3M start-up funding
- Assisting in the due diligence activities around strategic asset
purchases, acquisitions, and content and technology licensing opportunities
Automotive Portal: Working with VC backers, assignment at this startup venture included:
- Developing business concept, refining business model and writing
business plan to raise additional $20M of second round financing
- Designing decision support tools for affiliate program development
and community development that resulted in establishment of necessary company infrastructure
Consumer Magazine Group: Working with New Media Editor, assignment at this publisher included:
- Managing comprehensive analysis of competitive landscape for
print and online offerings in market space to determine proper repositioning strategy
- Developing strategic plan to reposition unit as omnimedia entity
that secured continued funding from corporate management
Competitive Collectable Card Game Developer: Working with the company’s founders, assignment at this start-up included:
- Developing business plan to articulate the vision of creators
of a patented, competitive collectable card game
- Creating a presence in the market that resulted in securing a strategic alliance with a legacy
trading card company for production, marketing, and distribution