Media Incubator: Working with Executive Producer, assignment at this new business venture included:
-
Articulating product concept, refining business model and writing
business plan to secure corporate commitment of $3M start-up funding
-
Assisting in the due diligence activities around strategic asset
purchases, acquisitions, and content and technology licensing opportunities
Automotive Portal: Working with VC backers, assignment at this startup venture included:
-
Developing business concept, refining business model and writing
business plan to raise additional $20M of second round financing
-
Designing decision support tools for affiliate program development
and community development that resulted in establishment of necessary company infrastructure
Consumer Magazine Group: Working with New Media Editor, assignment at this publisher included:
-
Managing comprehensive analysis of competitive landscape for
print and online offerings in market space to determine proper repositioning strategy
-
Developing strategic plan to reposition unit as omnimedia entity
that secured continued funding from corporate management