Integrated and New Business Planning

Conceptualizing and articulating a new business requires a unique skill set. Individuals engaged in this activity must be able to work through the implications of a raw idea along many dimensions to make sure that a vision can be translated into a reality. This requires the ability to integrate business and legal strategy, funding, and operations in a conceptual domain in order to develop a winning business model. To be successful in this activity, a team needs to develop a methodology and remain focuses on a business deliverable.

Media Incubator: Working with Executive Producer, assignment at this new business venture included:

- Articulating product concept, refining business model and writing business plan to secure corporate commitment of $3M start-up funding

- Assisting in the due diligence activities around strategic asset purchases, acquisitions, and content and technology licensing opportunities

Automotive Portal: Working with VC backers, assignment at this startup venture included:

- Developing business concept, refining business model and writing business plan to raise additional $20M of second round financing

- Designing decision support tools for affiliate program development and community development that resulted in establishment of necessary company infrastructure

Consumer Magazine Group: Working with New Media Editor, assignment at this publisher included:

- Managing comprehensive analysis of competitive landscape for print and online offerings in market space to determine proper repositioning strategy

- Developing strategic plan to reposition unit as omnimedia entity that secured continued funding from corporate management