International Engraving/Marking Company: Working with the company’s
VCs, assignment included:
- Working with GMs in
seven countries to identify organization-wide needs and specific geographic market needs to establish basis for developing
new company strategy
- Using the tools of
appreciative inquiry, hosting offsite retreat of senior corporate managers and country GMs to develop a corporate mission
statement
Beverage Company: Working on a feasibility study for the President, assignment
included:
- Managing
a cross-functional team to evaluate the impacts of different concepts that could potentially be employed to reinvigorate a
portfolio of mature product brands
- Assisting
in the design of consumer research to test the attractiveness of new ways to go to market and applying these results within
the context of existing business