Chenery & Company, Inc.

Strategy
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Strategy requires generating creative alternatives, evaluating these alternatives, and assessing the organization's ability to execute the alternatives.  Strategy needs to be tested within the context of multiple scenarios and requires increased organizaitional flexibility. 

International Engraving/Marking Company: Working with the company’s VCs, assignment included:

 

-       Working with GMs in seven countries to identify organization-wide needs and specific geographic market needs to establish basis for developing new company strategy

-       Using the tools of appreciative inquiry, hosting offsite retreat of senior corporate managers and country GMs to develop a corporate mission statement

 

Beverage Company: Working on a feasibility study for the President, assignment included:

 

-       Managing a cross-functional team to evaluate the impacts of different concepts that could potentially be employed to reinvigorate a portfolio of mature product brands

-       Assisting in the design of consumer research to test the attractiveness of new ways to go to market and applying these results within the context of existing business

 

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