CONSULTING PROJECTS

THE NEW YORK PUBLIC LIBRARY: I scripted and produced video tributes for the NYPL's annual gala fundraiser, the Library Lions dinner, for seven years -- from 2002 through 2008.  The Lions honored at these events include luminaries of arts and culture: Edward Albee, Harold Bloom, Ashley Bryan, Robert Caro, Billy Collins, James Conlon, Jim Dine, Nora Ephron, Renee Fleming, John Hope Franklin, Thomas Friedman, Gao Xingjian, Henry Louis Gates Jr., Shirley Hazzard, Jhumpa Lahiri, David Levering Lewis, Audra McDonald, Mike Nichols, Orhan Pamut, David Remnick, John Richardson, Salman Rushdie, Martin Scorsese, Sir Tom Stoppard, Billy Taylor, Julie Taymor, James D. Watson, Christopher Wheeldon, and -- pictured -- Elie Wiesel and Oprah Winfrey.  [To read press coverage of some of these Library Lions evenings, click here, here and here.]   For the Library, I have also produced video tributes to two major donors, the late Brooke Astor and Robert Wilson, as well as a video tribute to Library President Paul LeClerc on the occasion of his 10th anniversary in 2005.

THE NEW 42nd STREET: Throughout most of 2007, I consulted on a variety of projects including the marketing and PR for their New Victory Theater and Duke on 42nd Street venues.  I also produced a documentary about the New Victory's education programs and conceived, scripted and produced their spring 2007 gala, "The New 42 Follies", featuring casts from current Broadway musicals who rehearsed in their New 42nd Street Rehearsal Studios.

NEW YORK CITY BALLET: In spring 2007, I consulted on a few marketing-related projects, including the creation of a new direct mail campaign for their annual performances of The Nutcracker.

LINCOLN CENTER THEATER:  I oversaw LCT's March 5, 2007 gala, a one-night-only performance of Wendy Wasserstein's The Sisters Rosensweig -- with a cast that included Christine Baranski, Stockard Channing and Edie Falco (pictured, left to right) as well as Ari Graynor, John Michael Higgins, Robert Klein, Simon Jones and Peter Scanavino, directed by Daniel Sullivan.  [To read press coverage of this benefit, which raised over $1 million, click here.]   In 2006, I produced "A Remembrance of Wendy Wasserstein," LCT's memorial tribute held at the Vivian Beaumont Theater.  I oversaw all aspects of the event, from coordinating the various speakers and live performances to creating video segments and a commemorative journal, as well as ticketing the event and organizing a live video simulcast for an overflow crowd at the nearby Juilliard School's Peter Jay Sharp Theater.  [To read press coverage of the event, click here and here.]  As part of a year-long celebration of Lincoln Center Theater's 20th Anniversary in 2005, I created a video retrospective of the theater's many productions which was screened at both the annual Board Dinner and its annual fundraising gala.  Additionally, I provided A&R direction for a music sampler CD featuring twenty selections from LCT cast albums and authored a commemorative book, with photographs of and behind-the-scenes stories about LCT's productions.  I also designed and edited the souvenir book for LCT's Tony-winning production of The Light in the Piazza.

THE METROPOLITAN OPERA: In 2006, I worked as a consultant for the Met, helping to develop a comprehensive marketing strategy for their 2006-07 season, the first under new General Manager Peter Gelb.  I also created, revised, wrote and/or edited brochures, advertising, website/e-mail blast copy and other sales material for the Met and assisted with the re-branding campaign.  I have also produced two galas for the Met Opera Guild, including a June 2006 one-night-only performance of the play Master Class at the Broadhurst Theatre on Broadway with six leading actresses -- Kathy Bates, Dixie Carter, Edie Falco, Jessica Lange, Maria Tucci and Leslie Uggams -- sharing the central role of Maria Callas.  [To read the New York Times feature story on the event, click here.]  I also produced the November 2004 gala, “Hart to Hart: a tribute to Kitty Carlisle and Moss Hart,” at Lincoln Center's Avery Fisher Hall.  And I have been the production coordinator for Guild tributes to Marian Anderson, Anna Moffo and Birgit Nillson and a celebration of 30 years of Met telecasts (all held at Lincoln Center's Alice Tully Hall) and a tribute to Rise Stevens (held at Rose Hall at the Time Warner Center). 

NEW YORK MUSICAL THEATER FESTIVAL: In 2006, I worked with the board and senior staff on a long-range business plan for NYMF and its umbrella organization, National Musical Theater Network.  My previous association with NYMF included work as an Artistic Advisor and as an ex officio member of the board's Marketing & Development Committee -- initiating a new Membership plan, writing & designing a direct mail and e-mail campaign, and drafting various grant applications..  I also wrote the script for NYMF's "Best of the Fest" fundraising concert, held on February 27, 2006 at Dodger Stages. 

PAPER MILL PLAYHOUSE: In the spring of 2005, I was hired by PMP's President & CEO Michael Gennaro to review and assess the earned income strategy of this major regional non-profit theater.  After interviewing key trustees and senior staff, attending performances and reviewing budgets, box office data, advertising materials and audience research analyses, I presented a report with recommendations for the next 2-3 seasons, to the Board of Trustees.  As an additional assignment, I oversaw PMP's spring acquisition campaign of new subscribers by creating a direct mail brochure and initiating a telemarketing campaign.

NYU CHILD STUDY CENTER: I wrote the keynote speech for actress Uma Thurman to deliver about the Center's "Building Blocks" and "Parent Corps" programs and to introduce the evening's honoree, New York City Mayor Michael Bloomberg at its annual gala dinner on December 6, 2004, held at Restaurant Cipriani, which raised over $3 million.