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CURRICULUM VITAE
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In 2008, I joined Alvin Ailey
American Dance Theater as its Director of Marketing, with responsibilitity for the development and execution of a comprehensive
strategy for the wide-reaching Ailey organization. In addition to attracting tens of thousands of ticket buyers to Ailey's
self-produced seasons at New York's City Center and Brooklyn Academy of Music, Atlanta's Fox Theater and Miami's Arsht Center
for the Performing Arts, I oversee the marketing for the extensive U.S. and international tours of both its main and
Ailey II companies, as well as marketing initiatives for The Ailey School, The Ailey Extension, AileyCamps and Ailey's
Arts In Education programs.
Current and past clients include:
The New York Public Library: For seven years, from 2002 to 2008, I wrote and produced the video tributes for the honorees
at the NYPL's annual "Library Lions" gala. Over the years, I have also created other video material for the Library,
including tributes to two major donors: the late Brooke Astor (for her memorial held at the Library in September 2007) and
Robert Wilson (in 2005, on the occasion of an extraordinary gift). And I produced a video celebration of Library President
& CEO Paul LeClerc's 10th anniversary in 2005.
The New 42nd Street: Throughout
most of 2007, I consulted on a variety of projects including the marketing and PR for their New Victory Theater and Duke on
42nd Street venues. I also worked on a documentary about the New Victory's education programs and conceived, scripted
and produced the New 42's annual gala, "The New 42 Follies."
New York City Ballet: In spring 2007, I consulted on a few marketing-related projects, including the creation of a new direct mail campaign
for The Nutcracker.
Lincoln Center Theater: I produced LCT's 2007 gala, a one-night-only
performance of Wendy Wasserstein's The Sisters Rosensweig. I also produced a large-scale memorial for Wasserstein
at Lincoln Center in 2006. In 2005, I produced a commemorative video, CD and book for the Theater's 20th anniversary
and created the souvenir program for its production of The Light in the Piazza.
The Metropolitan Opera: In 2006, I helped develop a comprehensive
marketing strategy for their 2006-07 season, the first under new general manager Peter Gelb. I also created, wrote and/or
designed a variety of brochures, print & radio advertising, e-blasts and other material as well as advised on the Met's
re-branding campaign.
The Metropolitan Opera Guild: I produced the Guild's 2006 gala
(a star-studded performance of Master Class at the Broadhurst Theater on Broadway) and its 2004 gala ("Hart
to Hart," a tribute to Kitty Carlisle and Moss Hart at Lincoln Center's Avery Fisher Hall). I was also the production
coordinator for tributes in 2005 and 2006 to the singers Marian Anderson, Anna Moffo, Birgit Nillson and Rise Stevens as well
as a 2007 celebration of 30 years of Met telecasts that were held at Lincoln Center's Alice Tully Hall and Rose Theater.
New York Musical Theater Festival: In 2006, I researched and wrote a long-range
business plan for the organization. My prior association includes work as an artistic advisor and marketing & development
committee member. I also wrote the script for NYMF's 2006 "Best of the Fest" fundraiser.
Richard Tucker Music Foundation: I served as scriptwriter and production
coordinator for its 2006 "Rising Stars" concert at Alice Tully Hall.
ArtsConnection: In 2006, I created a new marketing
plan for this leading non-profit arts education organization that runs programs in New York City's public school system.
Paper Mill Playhouse: In 2005, I performed an earned income audit and
presented a report to the Board. I also oversaw the launch of PMP's 2005-06 subscription campaign.
Theatre Development Fund: In 2005, I devised new initiatives to enhance
the value of TDF programs for its 75,000 members and expand services to underserved audiences.
NYU Child Study
Center: I wrote the keynote speech for actress Uma Thurman to deliver at the Center's 2004 gala.
First as a consultant and then as fulltime Director
of Marketing and Special Programming, I rebuilt and expanded the marketing department staff, supervised the 2007-08 season
campaign and played an active role in overseeing press and public relations. Simultaneously, I began the extensive process
of re-imagining sales and communications for City Opera under its new leader at that time, Gerard Mortier (he has since resigned
from his position as Artistic Director and General Manager). I oversaw the creation of a new visual identity, a complete
overhaul of the company's website and audience development initiatives to relaunch the company for Mr. Mortier's planned
first season in 2009-10. In addition, for the transitional
season of 2008-09, I was part of a producing team that devised a year-long series of public events at venues throughout New
York's five boroughs -- while City Opera's home at the New York State Theater was being renovated.
2002-2004: MUSICAL THEATRE WORKS (New York, NY)
As Artistic Director of New York’s
only not-for-profit theater devoted exclusively to the development of new musicals, I re-activated MTW’s dormant works-in-progress
series and established new producing alliances with other theaters. I also contributed
to MTW’s marketing, fundraising and education efforts and the refurbishment of its public spaces. A dozen new shows blossomed under my leadership, including five projects commissioned by a fund I established. Although MTW’s board suspended operations in July 2004 due to a lack of sufficient
funding, 11 of the new musicals I developed continued on, having been picked up by other not-for-profit and commercial
producers across America.
1985-2002: LINCOLN CENTER THEATER
(New York, NY)
As a founding staff member, I helped
establish this leading not-for-profit theater and worked on dozens of shows over 18 seasons, enjoying a wide range of responsibilities.
As Director of Marketing, I created the department and oversaw a strategic plan which generated total revenue of over
$300 million. A key triumph was LCT’s Membership program, which enrolled
a core audience of about 50,000 people and sustained a 95% renewal rate, making it a model for other arts groups around the
world seeking a viable alternative to traditional subscription. Additionally,
I worked closely with LCT's Board, senior managers and staff on fundraising, long-range planning, capital improvements and
financial management. As Director of Special Projects, I scouted plays, nurtured
new musicals and produced a series of readings/workshops. I also produced many
of LCT’s annual Galas, coordinated 14 cast recordings, and created education programs, including a meet-the-artist ‘Platform’
series I moderated.
1983-1985: ALEXANDER H. COHEN PRODUCTIONS
(New York,
NY)
As a Staff Associate, I assisted the
legendary impresario on the marketing of four Broadway shows and the production of four TV specials, including two Tony Award
broadcasts and “Night of 100 Stars II.” I also scouted projects as
Literary Manager.
1982-1983: NEW JERSEY THEATERS
McCarter Theatre
(Princeton, NJ): House
manager for their music concert series and NewStage
(Princeton, NJ): Co-founder and co-manager of a successful summer theater. I also directed two musicals (including the New Jersey premiere of March
of the Falsettos) and ran a popular cabaret series.
RELATED EXPERIENCE
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Member, Tony Awards Nominating Committee
(3-year term began in June 2008)
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Selection Committee Member for the
National Alliance for Musical Theater’s 2004 Festival of New Musicals and the 2005 New York Musical Theater Festival
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Peer Review Panelist for Alliance
of Resident Theatres/New York’s Nancy Quinn Fund and
NYSCA/Lower Manhattan Cultural Council grant programs
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Board affiliations: Jamie Bishton
Dance Company (2003-2006) and Out Professionals (1989-2001, including five years as Board President)
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Speaker or moderator at industry
events and conferences
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Teacher/Guest Lecturer at Yale,
Columbia, NYU, Fordham, Marymount and the Commercial Theater
Institute
EDUCATION
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Princeton University, A.B. in English literature,
1983; Princetonian Award
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Phillips Exeter Academy,
cum laude, 1979
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The Buckley School, high honors, 1976
REFERENCES AVAILABLE UPON REQUEST
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