NEW YORK CITY OPERA

 

First as a consultant and then as fulltime Director of Marketing and Special Programming, I rebuilt and expanded the marketing department staff, while planning and supervising the 2007-08 season campaign.  I began the extensive process of re-imagining sales and communications for General Manager-designate Gerard Mortier in anticipation of his first City Opera season in 2009-10.  

 

I oversaw the creation of a new visual identity, a complete overhaul of the company's website and audience development initiatives to relaunch the company in the 2009-2010 season.  

 

In addition, for the transitional season of 2008-09, I was part of a producing team that devised a year-long series of public events at venues throughout New York's five boroughs -- while City Opera's home at the New York State Theater is renovated.  I also played an active role in long-term planning as well as press and public relations.