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Projects that should have failed early
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Two versions of Motorola's Iridium Communicator
iridium.jpg
What were they thinking?

Recognize these phones? 

Motorola and partners spent billions of dollars developing and launching Iridium global communicators.

A breakthrough innovation? Certainly. A success? Certainly not.

What was Motorola thinking when it persisted in this venture?

Are there any "Iridium" type projects in your product portfolio?  We can find out, and help you reduce the risks that are part of any breakthrough innovation effort.

 

Innovation & Business Architectures -- Belmont, Massachusetts USA