Public Relations vs.	Marketing	So ...
Public Relations vs. Marketing	Public relations is about promotion and communications. It helps the media and public understand: Who you are What you do Who you do it for When and where	Marketing, on the other hand, is about the buyer rather than the seller. Marketing requires the alignment of your business goals and objectives with the buyer's interest. It relies heavily on designing your services in terms of the needs and desires of your market. It's: Who is your buyer? What do they need? How can I best deliver it to them?"	So, both marketing and public relations work together. Marketing defines the message and the market. Public relations helps deliver it.
	Sales vs.	Marketing	So ...
Sales vs. Marketing	Sales is what you do when you are one on one with a prospect. It is the scripts you say, the techniques you use to drive home a point or persuade a person to write an offer or to sign a contract. You read a prospect’s buying signs, and then adjust your response to the prospect and the situation.	Marketing is what we do to attract prospects before you meet them face-to-face. Marketing is about stimulating a prospect’s interest and desire so that they want to buy your product in the first place. Marketing starts by reaching out and grabbing prospects' attention by capturing their imagination.   Marketing refers to the techniques we employ to produce the sales. It involves the process of identifying your customers, understanding their needs and preferences, and then adapting your products and services to meet those needs and preferences.   Good marketing supports sales efforts and is usually the most significant force in stimulating sales.   Marketing activities (targeting prospects, creating marketing materials, tailoring Web sites, etc.) must occur before a sale can be made. However, they follow the sale as well, to pave the way for repeat business and referrals.	Sales and marketing are intrinsically linked – success or failure in one implies the same results in the other. At the most basic level, marketing is everything that makes the phone ring, while selling is actually clinching the deal.   In other words, marketing "pushes" prospects to buy and sales "pulls" them into customer status.