DORIAN BENKOIL

1200 Broadway (2D)

New York, NY 10001

Tel/Fax: 212/679-1485

Cell: 646/258-7879

e-mail: Dorian@Benkoil.com

 

Senior Manager of Digital Media content, production, development and marketing. Superior editorial, business, budgetary and cross-media skills. Expertise increasing audience and revenue. Strong in international, multi-lingual, cross-cultural environments.

 

MEDIABISTRO.COM, New York City                                                       2006-2007

Editorial Director

Lead editorial team across multiple platforms toward production of content for direct and ad revenues, marketing/PR, membership and audience development. Oversee complex network of blogs covering multiple industry verticals.

·        Increase paid membership 20 percent and email registrations 30 percent year on year.

·        Launch numerous new products in various platforms, digital and offline. Conceive, produce and execute new Web video projects.

·        Speak publicly, to the press and on air on digital media and community.

·        Optimize traffic through use of Web analytics, search engine optimization and marketing, RSS, e-mail and other PR, marketing and technological techniques.

·        Secure new revenues through advertising, partnerships, business development, subscription and e-commerce.

·        Increase editorial coverage in key revenue-producing areas. Maximize editorial effectiveness to increase audience and attract quality advertisers.

·        Negotiate editorial and commercial partnerships.

·        Recruit and train staff to assemble peak performance teams.

·        Determined financial and operational viability of new ventures.

·        Conceived, oversaw, launched and moderated highly profitable breakfast speakers professional series. Produced concurrent video.

 

TEEMING MEDIA, New York City                                                                                       2005-2006

Senior Consultant, Internet and Digital Media Publishing

Act in senior managerial capacity for major technology, business, fashion, book publishing, humor and other Web sites and digital distribution platforms.

·        Secured new revenues through advertising, partnerships, business development, subscription and e-commerce.

·        Planned, architected and oversaw design of new sites and site areas from conception through launch. Project manage.

·        Performed all duties in item above.

 

 

FAIRCHILD PUBLICATIONS, New York City                                                                    2004-2005

General Manager, Fairchild Internet

Recruited from ABC News to lead the Internet Division of Fairchild Publications. Oversaw consumer and business publications’ internal and external Web sites.

·        Secured significant ’04 operating profit despite having been budgeted for loss. Instituted ’05 budget with increased efficiencies and new headcount.

·        Launched replatformed and redesigned WWD.com, Fairchild’s flagship site, achieving best-ever months for subscriptions, revenues and registrations.

·        Initiated new and improved content offerings, display, ad placements and tracking, design, navigation, news coverage, and emails. Executed successful print and Web marketing and PR campaigns

·        Initiated and developed new Web sites for multiple publications and divisions.

·        Successfully executed multiple daily updates for content, ad placements, graphics and marketing across more than 20 sites.

·        Recruited and quickly trained new staff in marketing analysis, Web development and ad serving.

·        Successfully negotiated multiple third-party and vendor contracts.

·        Implemented new cross-functional methodologies to ensure more efficient and timely workflow among content, production and engineering teams, and across media platforms and departments.

 

ABC NEWS, New York City                                                                                     1997- 2004

Managing Producer, Editorial/Business Integration, ABC News Digital  (2001 – 2004)

·        Developed $11 million in new sales and business opportunities for dotcom and digital video sides.

·        Attracted 600,000 new users to the site monthly through Web and broadcast marketing, search engine marketing and optimization, and Web analytics.

·        Implemented new policies and procedures to balance commercial and editorial needs, preserving product integrity while achieving revenue goals.

·        Negotiated contracts and handled client relations with high-profile partners.

·        Oversaw, edited and managed workflow for freelance producers, reporters and writers for numerous revenue-producing packages.

·        Coordinated, led and project managed production and engineering teams toward successful completion of multiple short- and long-term goals.

·        Wrote and produced for World News Tonight with Peter Jennings.

 

Managing Producer, News / International Producer, ABCNEWS.com  (1997 – 2001)

·        Hired, trained and managed staff of 15 across range of functions during rapid expansion. Successfully handled two rounds of restructuring.

·        Directed editorial, graphics, production and video teams toward successful coverage of daily and breaking news and long-term projects.

·        Strategized with management of major ABC News shows, achieving audience and content goals for broadcasts and Web site.

·        Directed bureaus and freelancers internationally under intense internal and external pressures, beating competition to numerous stories.

·        Won two prestigious Sigma Delta Chi awards for in-depth coverage of breaking news.

 

THE ASSOCIATED PRESS, New York and Tokyo                                                1990-1997

Editor of International News / Foreign Correspondent

·        Supervised international coverage under intense deadline pressure.

·        Successfully handled some of highest profile stories of the decade.

·        Wrote and edited hundreds of news and feature stories internationally.

·        Covered UN, government agencies, politics, business, culture and sports.

 

NEWSWEEK MAGAZINE, New York, Washington and Tokyo                         1987-1990

Editor / Correspondent / Reporter

·        Served as critical liaison between N.Y. headquarters and Newsweek-Japan.

·        Reported, wrote and edited wide range of news, politics, culture and business stories in U.S, Asia and Europe for international audience.

 

JAPANESE TV REPORTER, Major network shows, in Japanese                      1985-1988

 

EDUCATION

Zicklin School of Business, Baruch College, New York. MBA candidate.

Fulbright Fellow. Sophia University, Tokyo. International media studies.

Stanford University. B.A. Communication with focus in International Relations.

 

RECENT SPEAKING, PUBLICATIONS

Monthly column on mediabistro.com concerning media issues. Moderated panel of high-profile bloggers and editors at "Digital Magazine News" conference, New York. Addressed senior PR managers for Magazine Publishers of America. Spoke on BBC World Service on modern media issues. Interviewed, on camera, leading magazine editors for mediabistro.com's "Pitch Slam: 1-on-1" video series. Speaking participant at "We Media" conference, 2007, Miami.

 

OTHER SKILLS/AFFILIATIONS

Languages: French, Japanese. Knowledge of Chinese, Spanish, German.

Memberships: Online News Association (committee member), Society of Professional Journalists, Japan Society, Asia Society.

Awards Judge: American Society of Magazine Editors, Online News Association, Emmy Awards, South Asian Journalists Association.

 

AWARDS & HONORS

Society of Professional Journalists, Sigma Delta Chi Award for Deadline Reporting, Online Journalism., 1999 and 2000.

South Asian Journalists Association, Outstanding story on South Asia, 1999.