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Service to NextGens

Stephen Abram & Judy Luther, “Born with the Chip,” Library Journal May 1, 2004. Link to article.

-         NextGens, Millennials (b 1982-2002) considered with “service to” (why not “working with?” – some of my classmates were been born c1980)

-         pulls together research

-         show “fundamental differences in the use of information, personal interactions, and social values”:

1.     "Format agnostic”: info can come from a book, cable TV, website – so federated searching is important. Integrate formats. They don’t think “let me check a book, then a journal” – they google. And if directed to a book or online journal, that’s cool.

2.      “Nomadic”: expect info and entertainment to be avail wherever they are. Need to reach them on all devices, across standards and formats (How does the OPAC look on a PDA screen?)

3.      “Multi-tasking”: can “integrate seamlessly and navigate multiple applications, simultaneously combining their world in a single environment.” Libraries need to take full advantage of newest hardware and software. Do not disable sound; disallow Java, RealPlayer, IM, etc. – NextGens will find library too backward to use.

4.      “Experiential”: learn based on their experiences; have good “questioning and thinking skills,” weak “prima facie knowledge (such as facts, timelines, vocabulary, and regurgitation skills)” May need more non-text interfaces.

5.      “Collaborative”: collaborative learning through simultaneous conversations – especially IM (people over 30: 5% have IM accounts; NextGen: 85% have at least one IM account). Must do virtual reference via IM

6.      “Integrated”: blurring of public and private spheres, learning and entertainment.

7.      “Principled”: Must act on users’ concerns re recycled paper; ensure their viewpoints are represented in the collection.

8.      “Adaptive”: NextGen thoroughly tested [and labeled] for learning and physical disabilities. Must meet their needs.

9. “Direct”: “In general, they are direct communicators, neither rude nor obsequious, just direct.” They ask for help; they let you know if service is poor. This adds stress to staff – user [expressed in terms of Boomer – NextGen – meaning I can’t work in a university, or what?] interactions; also stress of adding all that technology on decreasing budget.



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