Postcard flyer, designed by Eric Vincent

Utilizing advanced advertising techniques, such as nesting, and viral marketing, Sessions @ The Westin Philadelphia was a highly sophisticated and artistic publicity campaign for advertising and promoting the newly renovated Westin Hotel in downtown Philadelphia.

The property, located in Liberty Place Plaza, had originally been a Ritz Carlton brand property. After $8 million in Westin brand renovations were completed in early 2007, the hotel had a whole new look and attitude: modern, sleek, yet warm and cozy. The Lobby Bar and Lounge areas were particularly appealing, as was the new City Grange Restaurant, but the challenge now was to get Philadelphia residents to come into the property to see and experience those outlets, and get the word out on the streets and in the press about them. The Westin management turned to Studio Curve Dominant to design and implement a creative way to achieve those goals, and so Eric Vincent created Sessions @ The Westin Philadelphia.

Running during the fall 2007 season from September 12th until the end of December, the weekly Wednesday and Friday night live music series in the Lobby Bar & Lounge, Sessions @ The Westin, was a smashing success, establishing the Westin Philadelphia as the most glamorous "buzz" hotel in the tristate area. The series presented an eclectic mix of home-grown Philadelphia music artists in an intimate and upscale setting, the emphasis on unplugged, organic, acoustic solo performances by singer-songwriters who are significantly active in the Philadelphia-area music scene. whose styles ran the gamut from jazz and soul, to folk, bluegrass, classical, opera, acoustic rock and experimental pop. Each night was hosted and MC'd by Eric Vincent, himself an award-winning composer and critically acclaimed producer who has been active in the Philly music scene for over two decades. As an interactive element to the event, each performance was immediately followed by a live on-site interview with the artist, and short Q&A with audience members.

The artist was then treated to dinner at the Community Table in the City Grange Restaurant, joined by friends, family, and audience members.

Click on the thumbnails below for links to just a sample of the free and positive publicity and advertising Sessions @ The Westin generated for the newly renovated Westin Philadelphia.

Philadelphia City Paper feature

Philadelphia Inquirer feature

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