Karl Meszaros, principal of Savvy Copywriting, has supported marketing
initiatives for agencies and small to mid-size companies for over 20 years. Senior marketing and corporate executives
have leveraged
his talent and experience to package their messaging professionally in print and electronic media. By doing
so, they have more clearly communicated corporate mission, vision, performance, thought leadership, and value proposition of products and services to all constituencies that ultimately determine business
success.
Agency experience includes copywriting support for the breadth of services delivered
to B2B, B2C and
not-for-profit clients. Agency relationships typically evolve to his inclusion as a marketed team member and key contributor
to new business initiatives. Proposals that leverage Mr. Meszaros' expertise and writing skills achieve a near 100% win rate.
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His corporate-side experience focused on communications positions in B2B high-tech software, hardware and professional services
companies. In roles
such as senior copywriter, marketing manager and customer marketing advocate, Mr. Meszaros honed his client service skills through management
of cooperative marketing programs with solution providers' end users and partners. Also, working with executives responsible for P/L and growth of
shareholder value, he developed a keen acumen for writing to achieve strategic business objectives.
A resident of Warrington, Pennsylvania,
Mr. Meszaros
is president of his homeowners' association, a member of the Penn State Alumni Association, a member of the National Association
for the Self-Employed, co-founder of the Royal & Honorable Order of Good Golfers, and a U.S. Navy veteran.
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REPRESENTATIVE CLIENTS
Alesco Group
Done Direct Motors
EFK Group
Full Circle Communications
IB Infologic
PARIS Technologies
TME Communications
Two Technologies
PRIOR CORPORATE
EXPERIENCE
Astea International
Base Ten Systems
CTI Group
LTX Corporation
Princeton Gamma-Tech
Raytheon
Tyco Automation Systems
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