OPPORTUNITY CAPTURE
—
new business
— financing justifications
— corporate/product repositioning
SALES MESSAGING
—
thought leadership
— value proposition
— return on investment
STRATEGIC
INITIATIVES
—
market expansion
— customer retention
— cultural change
Ad Copy
Annual Reports
Articles
Audio Messaging
Brochures
Case Studies
Data Sheets
Direct Mail
E-Marketing
Presentations
Proposals
Radio Scripts
Video Scripts
Web Content (SEO)
White Papers
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AGENCY SUPPORT
A new
account or sudden growing pains can overload staff. Rather than jeopard-ize quality or risk burnout of your star performers,
call Savvy Copywriting. Alone or in concert with agency principals, creative directors and account managers, Savvy Copywriting
delivers powerful, on-target messages. Audiences get them. Effortlessly.
CORPORATE SUPPORT
Most executives
and subject matter experts are blessed with great speaking skills and enormous resource to think on their feet. Yet, when
confronted with packaging their ideas in print, they lose the impact and eloquence of their spoken words. Savvy Copywriting is a service dedicated to the art of written communications. Assignments that challenge the
strategic business writer are prized.
Capitalize on business value of customer testimonials and case studies
Content quality not quantity for better business proposals
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NO "DRAG" COSTS
Employees cost money. Wages. Half of FICA. Insurance premiums. Holidays.
Vacation days. Sick days. Personal days. 52 weeks a year. Whether there is real work to be done or not. Savvy Copy-writing
delivers as workload demands. Without all the perks.
WORK WITHIN YOUR COMFORT LEVEL
This copywriting service is performed as independently or collaboratively as you agree will
yield the best results. As your service provider, objectives are to ex-ceed expectations and deliver superior value. To do
so requires flexibility to adapt to each client's business environ-ment, follow an ethical code of conduct, and always act
in the client's best interest.
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