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A fine showing of the NEW Goliath 700 series!
The next three pics are period paintings of the standard sedan, a sedan with sunroof, and a cabriolet, from
a 1956 Goliath 900 brochure.
I really like this cover pic of two folks
making music on their accordians
in the company of a Goliath 900.
This was a publication sent to
Goliath owners from the
factory headquarters
in Bremen, circa 1956.
A promotional postcard from 1957, showing the 1100 Kombi and sunroof sedan.
This ad of the 1100 sedan appeared
in the August 1957 issue of
Motor Trend Magazine.
It lists several dealers from
around the United States,
and boasts of its fine
German engineering.
This ad shows the Goliath Empress
Sedan #102 which raced at Riverside
in 1958, by Dan Eames.
The ad states that the car finished
first in its class, and during the race
it only made one pit stop, and that was
for gasoline! The hood was never raised,
and the car averaged 64 mph, with fuel
consumption at 28 mpg.
This is the cover of a 1959 sales folder for the American market showing the new and redesigned Goliath (Hansa) 1100B.
It opens into a poster that displays the sedan, kombi, Tiger, cabriolet, and Empress models.
German newsletter ad from the Goliath Press Department for the 1959 Hansa 1100
This 1100B ad appeared in the August '59 issue of Motor Life Magazine, boasting the advantages of front
wheel drive, and "pound for pound one of the most economical engines in the world".
Promotional poster for the 1957 1100 (Tiger) Coupe'
Another promotional postcard which features the 1959 Tiger Coupe'. Excerpts from the text on the back
read: "Top of the bill in every show! Ride in it...drive it...and you will have pull...Tiger pull...go Goliath!"
Promo pic from 1959 showing the Hansa 1100 sedan (how'd they get all those bricks in there?), Express 1100 microbus,
and Empress (Luxus) sedan.
This collection of ads and sales literature show that the Goliath (Hansa) 1100 was indeed marketed as a
BORGWARD Hansa in the final months of the the companys existance. The Goliath Werk officially closed its doors during
the summer of 1961.
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