Below is
an exerpt from the Friday Featured Artist Interview 2/22/2008 at simplesweetcakes.com blog:
Describe
your craft? I design bridge jewelry catering to moms, brides,
and fun, funky gals of all ages!
How
you got started? A mom/friend of mine asked me to attend
a jewelry design class at a local craft store. I liked an excuse to get out and
be with other adults (I had a 2 year old at home) so I went to the class. I learned
how to crimp in about 10 seconds. That's all I needed to get rolling.
How
long crafting? I have been on a jewelry making binge for the past 6 years now. It's addictive, and being self-taught, I am still learning and growing my craft.
My inspiration? Other moms. I listen and learn. That's what I tell my boys to do all the
time! I get wonderful ideas from other women, and it may take me a month or a
year to let the idea evolve in my head. I can have so many ideas brewing, they
trip over each other at times.
Favorite Work? My Premiere necklaces are my
favorite in that I hunt around antique shops and thrift stores to find unique pendants and pins. I turn them into wearable art. Each necklace is different,
and I never know how it will turn out. I just let myself go and the piece evolves
wonderfully. I do have to admit that my proudest wares are the Breast Cancer
Awareness Jewelry that I sell through the Breathing Room Foundation. I give 50%
of the BCA jewelry sales straight to this foundation and they help families in the local area afflicted with cancer. What a great win-win for all. It is truly
special for me.
Marketing of wares? I have a website that
features what I do, why I do it and all of the retailers I sell to and foundations I fundraise for. Most of my success has been through personal marketing, meaning that I participate in artisan shows, craft
shows and fundraisers and get the word out personally. Believe it or not, I have
found that the one-on-one attention that I give to my customer, as well as the attention to detail that I give my work really
seems to mean something to women who are tired of the "same old, same old". If
a piece does not work for someone, I listen and learn why, then I fix it and make it BETTER.
That's how I have become successful and have gained a reputation for quality and value.
Entrepreneurial
advice? Gosh, there is such a steep learning curve that
I took on when getting into my own little jewelry business. I would suggest being
open to new ideas, and writing them down. Having a mentor would be wonderful,
and I wished that I had one to provide the shortcuts to learning....but then I might not have been as successful in how much
attention I put to being myself and taking it back to the basics of running an honest, well intentioned business. Truly defining yourself and what you want to achieve is key. Do
not be afraid to bounce ideas off your friends or partner. Do expect to make
mistakes, but do not hesitate to admit your shortcomings, fix it and make it better. Listen and learn.