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My professional background and references are available on LinkedIn but I chose to build this site based on the personal story of my life.

 

View Mitch Russo's profile on LinkedIn

 

Entrepreneurship came with the territory growing up on the streets of NY.  As the 17 yr old lead guitarist and band manager for Absolutely Free, I booked us all over the city. We played a political convention in addition to all the sweet 16 parties & frat houses we could handle. We even played a dude ranch in Reinbeck, NY every weekend during the summer of 1971.

 

In college, I refurbished Centronics printers and sold them to a large hospital in the Midwest, which was my best customer. I then became an engineer for Digital Equipment Corp, having had the privilege to work on the release of the first VAX computer's memory system.

 

Later, as I became enthralled with the Z-80 microprocessor from Zilog, I took a job with Mostek as Field Applications Engineer. This placed me in Dallas, TX every quarter for a week or two. Later, I would live in Dallas for 4 years after I sold Timeslips Corporation to Sage, plc.

 

In 1981, I began developing real estate in Charlestown, MA. I started with one building with 4 apartments. After I had 2 buildings and all my units rented, I bought my first home in Hamilton, MA on a quiet street on the north edge of town. A few months later, my soon-to-be partner moved next door with his wife.  Neil and I became quick friends and soon joined forces to create Timeslips Corp.

 

In 1984, I came up with the idea to track time on my computer so I could deduct it from my taxes. (PC's cost $5,000 back in 1984!)  I mentioned it to Neil, he built the first version on an Apple II clone which coincidentally was called a "Sage" computer. After we invested $5,000 each to start the company, Neil built the 1st shipping product all by himself. 

 

That became Timeslips Corp, the largest time tracking software publisher in the world.  With no venture capital backing and no outside investors, we built one of the top 100 software publishers, according to The Soft-Letter. Our first big review was in InfoWorld in 1986, they rated it 9.3, the highest rating ever awarded a software program at the time.

 

In 1990, I became increasingly aware of a competitor who was making headway in the marketplace but had poorly positioned his product for where it could best be deployed; the corporate market. I approached the owners and bought the company, all with the support of my local bank. No VC's, no investors.  I negotiated and structured the deal which became our 2nd best product line, TimeSheet Professional.

 

In 1994, we sold Timeslips Corp. to Sage, plc. I convinced Sage to let me split the company in two; leaving tech support and development in MA while moving myself (pregnant wife and all) along with 12 management and sales team members to Dallas, TX where the US Division was headquartered. During our earn-out period, I doubled sales and increased profits 500%. While in Dallas, I guided the acquisition of another player in the time tracking space, making us the consolidator of the time tracking market with 3 key companies.

 

After my 2 year earn-out was over, I was asked to run the whole US operation as COO, all 5 product lines, which I eventually did.  After 4 years in sunny Dallas, it was time to come "home" to New England and Massachusetts where I have resided since. Neil and I remain best of friends having shared an amazing chapter in our lives.

 

Also in 1994, my daughter was born in Dallas, TX. No, she doesn't speak with an accent, but she sings like an angel.

 

In 1999, I started Assist Ventures as a way to help new entrepreneurs start & grow their company. I had 14 clients and a small fund from which to invest.  When Zero Stage Capital hired me for a quick assignment; come up with a new business model for one of their investments, I dove in. They liked it so much, they requested I join the company as CEO and committed $2.5M to go forward.

 

In 2000, I became the CEO of FurnitureFan, which became the most visited site on the web for furniture shopping. At FurnitureFan, we pioneered new direct marketing techniques and surveys as well as coupon programs never done on the web for the furniture industry. After raising another $4.1M for a total of $10M from venture and private investors, we weren't able to overcome the backward thinking in the furniture industry or the deep recession the industry suffered. Destined to be only a small, niche company, I resigned along with the rest of the management team in December 2003, as described in an interview with CFO Magazine.

 

In 2004, I became quiet and reflective, working on personal projects and dealing with family issues.

In 2005, I began work as the Chief Operating Officer & VP Marketing at two different companies: Window Book Inc, the leader in smart postal and shipping software and Sedona Training Associates, the creators and publishers of The Sedona Method, which is the most powerful personal transformation tool available. 

In 2006, I have completed my assignment at Sedona Training Associates and a new web portal was born as a result; The World-Wide Releasing  Community. Collaborating with Hale Dwoskin, we created new products and launched them, improved the performance of the company marketing programs and now believe the company is in the perfect place to grow big. I also completed my assignment at WindowBook and have continued to be of assistance as needed to Jeff and his team.

I also became involved with Vadim Yasinovsky and Semyon Dukach launching a new social networking site called www.GottaFlirt.com. It's an experiment in social interaction. GottaFlirt was written up in The Boston Globe  & Mass High Tech . It's been featured on Chronicle and received some other TV coverage as well. Unfortunately, it was not successful but we learned a lot in the time we worked on this project.

In 2007..... I completed the graduate program with Investools, a leading educator for stock market education. I spent the year learning various techniques using options to leverage the market and continue to perfect my technical skills. I have been working with Dan Sheridan at www.Sheridanmentoring.com as a student learning advanced income trading strategies.  I trade Iron Condors and credit spreads, calendars and butterflys based on volatility and market action. 

In 2008 ... I trade option spreads every month except for the last few months of 2008, due to the extreme volatility which has prevented traditional options income strategies to work.  Earlier in the year, I signed on as the part-time Vice President of Recruitment & Training for my old friend www.ChetHolmes.com. We hire salepeople for his webinar division, which helps CEOs "double their sales."  My role has evolved considerably. 

Mid-year, I created and then became President of The Recruitment Division of Chet Holmes International. I hire top sales talent anywhere in the U.S. for clients all over the world.  What I have done is to encorporate Chet's hiring psychology with my own systems, procedures and improvements I made over the last year, having hired more than 100 sales people for Chet's own organization. I have worked hard at examining the issues related to scaling this rather quickly and have devised ways to bring new recruiters into the company quickly without comprimising the quality of the search. I work on behalf of my client not on behalf of recruits. We use a flat fee model undercutting traditional services by a mile. And we deliver guaranteed results. It's very exciting to watch this business scale with very satisfied clients.

In 2009 ... I became President of Chet Holmes International. This is a fantastic 200 person organization spanning 12 different businesses and encompassing dozens of third party vendors and suppliers. Chet built this organization with some of the most talented people I have ever met.  My challenge in 2009 is to scale this operation to grow at a torrid pace as we add significant new partner relationships and clients.

 


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I am a Photographer

When I am not "focused" on business, I photograph. For the past 30 years, I had primarily used a large format 4x5 camera. I exposed mostly B&W film. I have traveled all over the world with my camera. In 1994, I won the Black & White Image of the Year Award from The Sierra Club. That led to gallery exhibits and private sales of prints. I have a home darkroom which I never use anymore.

 

I have mostly transitioned to Digital Photography but I still have a lot of work done with film, only now it's digitized.  You can see my on-line gallery here. My most recent "gallery" is Iceland where I photographed the entire trip using High Dynamic Range imaging.  You can see the difference immediately.

 

 

I also enjoy meditation and spiritual reading. I have found some amazing insight through the work of Eckhart Tolle. But, without a doubt, my absolute favorite tool for self-realization is The Sedona Method which I use to release unwanted emotions and be the peace I am. 

 



Every choice moves us closer to or farther away from something.
Where are your choices taking your life?
What do your behaviors demonstrate
that you are saying yes or no to in life? "

-- Eric Allenbaugh               
 
Want to get in touch? You can send me e-mail by making the obvious substitutions below.
 
mitchrusso at yahoo dt com