As those of you who read this page
(hi Patty) know, I work for a major pharmacy retailer. From time to time there
is a rash of media all devoted to what is seen as the next miracle cure. The
latest phenomenon has come in the form of Airborne. Airborne was developed by
Victoria Knight-McDowell, a second grade teacher ‘who was sick of catching colds in class’.
Just in case anyone is checking, the FDA (Food and Drug Administration) did not evaluate the previous quote. Then again, the FDA doesn’t evaluate any statements I make on this website. The formula seems simple. Mix a bunch of vitamins (mostly
of Chinese origin) together with effervescence, and then rake in the dough.
AIRBORNE Original: ingredients.
Supplement
Facts: Serv size 1 tablet. Servings,
10. Amount per serving: Calories 4, Total Fat 0g, Sodium 230mg (10% DV*), Total Carb 0g, Sugars 0g, Protein 0g. Vitamin A
(100% Acetate) 5,000 I.U. (100% DV*), Vitamin C 1,000mg (1,633% DV*), Vitamin E 30 I.U. (100% DV*), Magnesium (Sulfate) 40mg
(10% DV*), Zinc (Sulfate) 8mg (55% DV*), Selenium (Sodium Selinite) 15mcg (21% DV*), Manganese (Gluconate) 3mg (86% DV*),
Potassium (Bicarbonate) 75mg (2.5% DV*), Organic Herbal Extracts (Lonicera, Forsythia, Schizonepeta, Ginger, Chinese Vitex,
Isatis Root, Echinacea) 350mg (DV**), Amino Acids (Glutamine, Lysine) 50mg (DV**).
*Daily Value.
Other Ingredients: Citric Acid, Sodium Bicarbonate, Sorbitol, Potassium
Bicarbonate, Orange Flavor, Mineral Oil, Sucralose, Acesulfame Potassium.
Source: http://www.airbornehealth.com
By perusing the shamelessly self-promoting
website, I learned that Airborne was launched in 1997. While the product has
been available in major retailers for several years, the company didn’t launch a national advertising campaign until 2002. By working at a major pharmacy retailer (which is also a shameless self-promoter),
I learned that Airborne did not become a juggernaut until Oprah Winfrey sang its praises.
The seemingly King Midas-like touch that Winfrey possesses is enough to make any product or service a sure moneymaker. It was as though Airborne had the perfect name.
It was literally flying off of the shelves.
But does it work? Even with all of the media clippings and self-congratulatory offerings on the website, I was unable to
find any clinical proof that this stuff does in fact work. I could only find
one quote that even touched upon the subject. ‘This product is not intended to
diagnose, treat, cure or prevent any disease.’ So why are we supposed to take
it? Why is sold from the aisle where I buy my cough and cold medicine? What did you spend five years of your life doing? Oh yeah,
finding a way to make money. Mission accomplished.
Airborne now makes over $10 million dollars a year.
I decided it was time that I gave this
miracle drug a try. The fine people at Knight-McDowell Labs recommend
taking Airborne whenever you feel the first signs of a cold. Having felt the
sensation of sniffles and sinus pressure, it was show time. After being warned
by my boss and several customers to not take it as a chewable tablet, I placed one tablet in a small glass of water. I then waited approximately a minute and a half for my tablet to dissolve. Once that was done, I raised the glass to my mouth and began to drink.
There is a reasonable taste expectation when something is marked as ‘Orange Flavored’.
One would suspect the hint of an orange taste. The best way for me to
describe the taste of Airborne would be a carbonated, watered-down, rancid Tang flavor.
Again, keep in mind that the FDA has not evaluated this statement.
I waited patiently for my cold symptoms
to go away. After about an hour and a half, I had completely forgotten that I
was ever feeling the onslaught of bacteria or that I had taken Airborne. I seemed
to be breathing fine and no longer felt the need to forcefully inhale through my nose.
So it worked, right? How would anyone even know? What if you weren’t actually getting sick in the first place? Maybe
you just had the sniffles because someone left the door hanging open too long on a cold winter day. Maybe your sinus pressure was caused by a change in atmospheric pressure around you. You will never know. So it’s a win-win for Airborne. Either you don’t get sick and think them to be geniuses, or you get sick and figure
you had not paid close enough attention to your symptoms and had simply taken the Airborne too late.
While I’m sure that any doctor would recommend
a regular vitamin intake to help stabilize the immune system, I doubt any of them would recommend waiting until you felt sick
to start this new ritual. Perhaps the better plan would be to take a daily multivitamin,
drink a glass of vitamin C rich juice, and wear a hat outside in the cold. At
$7.00 for 10 tablets of a mystery concoction that ‘is not intended to diagnose, treat, cure or prevent any disease’, it is
certainly worth a try. Maybe Airborne and the Knight-McDowell Lab should stop
worrying about the FDA factor, and start worrying about the FAD factor.