Bicycle Race Travelogue Series - Belgium Cross

Hofstade - Spectator Support
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2005 Diegem Intro
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Diegem - Material Postes
Diegem - Spectator Support
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2005 Hofstade Intro
Hofstade - Permenance & Registration
Hofstade - Race Course
Hofstade - Course Construction
Hofstade - Material Postes
Hofstade - Spectator Support
Hofstade - Race Start
Hofstade - Race Finish
"Satisfying" Showers
Mystery of the Tape
2005 Reflections & Implications for US Races (Part I of II)
2005 Reflections & Implications for US Races (Part II of II)
2007 US Gran Prix of Cyclocross - Mercer Cup
Hommage to 2005 Euro Camp III
Notes on the Role and Task of the Commissaires
Wellens Affair

Hofstade World Cup
 
December 26, 2005

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One of two beer tents near the double pit
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Inside the beer tent
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Note three stations of pairs of television monitors

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Kiosk to buy tickets for beer
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Think tens of thousands of spectators. What facilities would you need? Well, first you need five locations where they can get beer inside out of the cold in heated areas where the race can also be viewed. You also will have: fifteen spectator course crossings that are manned with at least two crossing guards; a number of porta-potties in several locations along with toilets open in the buildings near the course (these of course you need to pay the attendant fifty cents (that’s Euro cents); a very extensive first aid team with heated offices in a building with windows overlooking the course; and several frites and hamburger/hotdog stands. What put this over the edge wasn’t the five beer places, but the Haribo candy trucks and the Belgian waffle truck!

I was told the official estimate was fifteen thousand spectators. I could believe there were more than twenty five thousand from my walk around during the Elite mens race. The organization had printed twelve thousand five hundred tickets. The kiosks were sold out of tickets by 12:45pm. The Elite race started at 3pm.

The crowds during the Juniors event were already in the few thousands, looking like the size of crowds that the US top events would host during their Elite races. By the time the Elite Mens race arrived, the beach boardwalk area looked and sounded like the starting area for a Tour de France stage. I can only imagine the emotional uplift this roar gives to the competitors.

Remember the beer tent description at Diegem? Hofstade had two such tents and they made Diegem look pale. Each could house two hundred some odd people. Inside were two kiosks to buy tickets for beer. Techno music would be blaring out of speakers on one end and there were three stations with pairs of televisions where you could watch the race. One of these tents had many opening from which you could watch the race in the comfort and heat of the tent.

View down spectator path going to pits from start
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On right is BioRacer Fidea merchandising truck. One of many food vendors follow on the left.

Pizza stand followed by the burger/hot dog stand
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The Haribo Stand
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If you don't know what Haribo is, you'll just have to go over to Europe and taste them yourself

Belgian waffles - hot & crispy with a soft center
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It just doesn't get any better than this!

What seemed missing was cycling specific merchandising. Only the Bio-Racer/Fidea Cycling Team mobile home was selling cycling related souvenirs. No event merchandise stand could be found. I suppose the Belgian fans are fans of the individual riders and not so much of the events themselves.

Crowd control in this environment is particularly important. The fifteen course crossings were staffed with two to three off-white jacketed course marshals using red rope to hold back the crowds. At the crossings going to the pit from the long walkway through the food vendors, it was as crowded and congested as the sidewalks around Rockerfeller Center and Fifth Avenue during Christmas. It took three openings and closing of the course crossing gate for me to get through each gate. Needless to say, at a race this size it is not possible for a commissaire to see multiple parts of the race course during the Elite events.

At US cross races, the spectators routinely jump the tape and cross the course. Of the tens of thousands of spectators at this race, I never saw this happen once. And the access to the start finish area is strictly controlled as well.

The sound system was also the quality and quantity I have seen at European pro road races, especially in those races circuits. All the way around the course were loud speakers so that spectators everywhere would know what is going on. Inside the Praxis truck, an announcing team sat in front of a television to give the blow by blow action of the lead riders.

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Course marshall holding back spectators using red rope.

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Crowds at the crossing were already forming during the Juniors race.

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Sound system was audible from any place around the course.

One of main race announcers inside Protix truck.
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Richard Fries would have loved this set-up for Natz in Rhode Island!

Miroslav Janout had told me that a TV motor would be following parallel to the riders on the beach in a separate lane. I didn’t see this motor at this race, however I did see the same concept on a televised race later in the week.

Toilets --- think toilets for tens of thousands of people and not just for the riders at the line. At multiple locations through out the course there were the ubiquitous teal colored portable toilets. In addition, there were toilets in the beach boardwalk buildings. And then there were the "male" outdoorsy type toilets that I saw in the back lots of the Tour de France, where basically it’s like a plastic tree that has slight modesty shields.

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First aid station on the beach boardwalk
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See the view they have in the reflection on the window

KASSA - Ticket Booths
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There were three sets of these at this location.

Access gate to race course
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Note several lanes - an express lane for riders and mechanics

VIP Sponsor Support
 
VIP support is maybe even more important that spectator support to the financial health of an event. Our top pro events have improved this facet of races in recent years as well as the track at T-Town. See my Tour de France travelogues for more advice on how culturing the art of access or non-access is key to sponsor relations. Special access to the event, eg. reserved space on the finish line or at the best action spots is what make sponsors feel special or the key business guests of the sponsor to feel privileged. The cross races in Belgium have employed these techniques. First of all, the VIPs have a special parking lot near where the teams park. Then they have a special welcoming booth where they get their "privileged" access wrist credentials and other materials. Then certain corporate sponsors have areas set aside for their guests.

Special parking lots for sponsors and VIPs
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Near VIP parking is this VIP Welcome Center
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Inside the Welcome Center
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Checklists of pre-registered VIPs and tickets and credentials

The VIP tent over looking the beach
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Looking into the VIP tent from the beach side
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A little more upscale than the beer tent...and you can see the great view in the reflections

The Mitsubishi special access area
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This was placed at the final turn into the finish line. You can see the starting grid and the line.

Special Access Heated Bus at 25m to go to Line
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