©The text and photographs that follow are Copyrighted Materials and any use or duplication without the express written consent of the author is prohibited.
Paul Revere was born in 1734, to a modest family in Massachusetts. Completing his silversmithing apprenticeship at the age of 19, he became a master craftsman, and proceeded to
establish a prosperous business with shops in and around Boston, MA. Upon returning to civilian life after the Revolutionary War, Revere began a copper foundry using his family's savings.
Initially his principal goods were cast bolts, spikes and nails for shipyards, then cannon for the military, and (after 1792) bells ranging ftom 50 to 2885 pounds. Those 12 years
working with copper gave him the experience needed to to "roll" malleable copper into sheets, which (appart from normal manufacturing) was used as cladding to protect the wooden hulls of warships
from marine worms. Until that time the collonies were importing most of their sheet copper from England. In 1801, Paul Revere paid $6,200 for two pieces of property on the Neponset River
in Massachusetts, and converted an existing mill to hold the machinery for rolling copper.
By October 24, 1802 at the latest, Paul Revere, at 67 years of age, rolled his first copper sheets for supply to the U.S. government.
1803
Revere supplied the sheathing used to re-copper the frigate Constitution.
1804
Paul Revere took his son, Joseph Warren Revere, into his business as a partner,
allotting him a one-third interest, which the father valued at $16,200. The company name then became Revere & Son .
1818
Paul Revere died at the age of 84.
1828
Revere & Son merged with James Davis & Son of Boston Brass
Foundry to form the Revere Copper Company .
1829
With Joseph Warren Revere as its president, the Revere Copper Company
delivered 150,000 pounds of sheathing to the Charleston Navy Yard.
1867
Joseph Warren Revere died after more than sixty years in business, and was
succeeded by his nephew, Frederick Walker Lincoln. Several Revere family members, (John Revere followed by his two sons William
Bacon Revere and Edward H.R. Revere) remained active in the company.
1869
Frederick Lincoln died, and the direction of the company was turned over
to James Davis, Jr.
1881
John Revere, Paul Revere's grandson, became company president. Subsequently,
Revere Copper Company merged with the New Bedford Copper Company and the Taunton Copper Company , to
form the Taunton-New Bedford Copper Company. Revere retained its name as a separate division.
1928
Six companies - Rome Brass & Copper Company, Michigan Copper &
Brass Company, Baltimore Copper Rolling Mill, Dallas Brass & Copper Co., Taunton-New Bedford Copper Company, and Higgins
Brass & Manufacturing Company were merged and incorporated as the General Brass Corporation on December 1,
1928. The merger produced the second largest fabricator of copper & brass products in the U.S. with 25% of the country's
rolling mill capacity. Four days later, the name was changed to Republic Brass Corporation .
November 12th,
1929
Out of respect to the founder of the American copper industry the name of
the company was changed again, this time to Revere Copper and Brass Incorporated. At this point in time, much of America's
home cooking was done in heavy, cast iron skillets. Restaurants used solid copper with a lining of tin - a delicate and expensive
alternative.
1931
Chester McCreery, then a salesman for the Rome Manufacturing Division; proposed
that Revere produce a new line of cookware using chrome plating instead of the tin plating then in use (tin was easily damaged
in day-to- day use). The new product line was introduced, and promptly failed - the chemicals released when potatoes were
cooked with salt caused the chrome to flake off, and the project was quickly abandoned.
1933
Donald Dallas (then President of Revere Copper and Brass, Inc.), directed
James Kennedy to go the Rome plant (after the copper/chrome failure) and "produce something worthwhile". Kennedy brought together
the nucleus of people that remained intact for the next 20 years and formed the Manufactured Products Division of Revere
Copper and Brass, Incorporated .
1934
Kennedy's team conducted an intense investigation of the chrome plating failure.
Their results showed that only stainless steel could both withstand corrosion and resist the wear and tear of everyday use.
However, stainless steel conducted heat unevenly and tended to burn rather than to cook. Kennedy reasoned that stainless steel
coated with copper was the perfect solution to the problem. He then directed the team to develop a manufacturing process to
make a heavy layer of copper adhere to Stainless Steel (something thought to be impossible at the time).
1936
After almost 2 years time and considerable expense, the objectives were reached:
A 2-step electroplating technique was developed which could deposit a thick layer of copper plate (1 1/2 times the thickness
of the underlying metal) on 18-8 stainless steel at production speeds. This thickness was more than sufficient to overcome
the burning problems of regular stainless steel cookware.
January, 1938
While the final trial runs were being completed, Dr. W.A. Welden, head of
Revere's design group, was given the job of creating the product that would use the new "Copper-Clad" process. Welden's design
combined a rivet-free construction and cool Bakelite handles with the new cooking surface. The product was known as the 1400
line within the company, while to the consumer it became "Revere Ware".
1939
Revere Ware was introduced to the public at the 1939 Chicago Housewares Show
and was an immediate success. Sales grew steadily, and Revere expanded the 1400 line to include 15 distinct pieces of cookware.
1942
Revere was issued Patent No.US2272609, covering their new copper cladding
process as used in the Revere Ware product line.
-- All civilian production was halted by the onset of WWII and production turned to wartime
requirements - cartridge cases, smoke bombs, and rocket cases. At war's end, Revere Copper
and Brass, Inc. was composed of six manufacturing divisions including Rome Manufactured Products,
headquarterd in Rome NY, which was in total controll of all cookware (including teakettles)
production.
1946
Problems surfaced with the Bakelite handles - Revere responded immediately by
modifying the castings, then mailed complete sets to customers, in whatever quantity was requeested to the customers - free of charge.
This temporary fix was followed by a complete redesign of the handle tang and casting - by 1948, all production had been switched
to the new handle.
The circular 1801 Revere profile surrounded by "Copper Clad Stainless Steel" was formally adopted as the new
trademark, accompanied by references to Revere's patent number - stamped into each piece of its copper-clad cookware.
1948
The sales of Revere Ware were limited only by the production capacity of
the Rome, NY plant, and the decision was made to establish a second plant on the west coast. Subsequently, an abandoned manufacturing
plant in Riverside, CA, was acquired and equipped for production.
December, 1948
The Riverside, California plant completed its first shipment of cookware.
January, 1950
With both the Rome and Riverside plants operating at 100% capacity, Revere
established a third manufacturing site for the copper-clad line at the southeast edge of Clinton, IL. A complete manufacturing
plant and trained work force was set up in less than 10 months. The first shipment of Revere Ware from Clinton to customers
was made on December 14, 1950.
1951
Revere Copper and Brass Inc. celebrated its 150th Anniversary
as the oldest and largest independent copper fabricator in the country. The Copper Clad Revere Ware line was the premium line
of cookware in the United States, and arguably the best cookware ever produced. Principal sales points were ease of use, increased
family health (waterless cooking), and economy (less heat needed to cook).
Marketing Revere Ware in a surging post-war economy...The 1950's
Revere sought to build its sales base by meeting new demands with
new products, making sure to link them to it's market leading Revere Ware.
- Institutional Ware (Originally conceived in 1939), 1954.
- Miniature Revere Ware, (1955).
- Patio Ware,(1956).
1956
Revere Copper and Brass,Inc., together with Olin Corporation,
formed Ormet Corporation - a wholly owned subsidiary, it was dedicated to primary production of Aluminum with
the intent of supplying only its parent companies. Revere then entered into an association with Wilkinson, Inc.,
and began manufacturing aluminum foil pans.
- Patriot Ware, (1957).
- Copper Maid Cookware, (1957).
- Penneys by Revere, (J.C. Penneys in 1957).
1959
The patent on Revere's Copper-Cladding process expired; facing declines in
sales, Revere (as it did in 1938) redesigned its classic Revere Ware, introducing a new "copper core" metal laminate
cooking surface along with dramatic modern styling, ease-of-use upgrades, and a number of new utensils to the
marketplace. Backeed by a huge promotional program, Revere's expectation of another "Revere Ware" success were blunted by
the near-simultaneous introduction of the Teflon® non-stick cooking surface.
- Designers' Group, (1959)
- Deluxe Revere Ware, (1962).
1962
In response to ever weakening sales, the Riverside plant was closed permanently,
and its copper-clad production and much of the R & D work was moved to Clinton, IL; while remaining contract production was transferred to
the newly opened Alusco plant in Oneonta, AL.
- Revere Teflon, (1963).
1962-3
Revere began a 20+ year foray into the primary aluminum
market. Revere committed vast financial resources to penetrating the non-stick aluminum cookware market.
In an unusual move, Revere chose a "vertical" approach, taking all aspects of the manufacturing process
in-house. A Bauxite mine (the raw material from which aluminum is produced)
in Jamaica was purchased, and a smelter (to refine the bauxite into aluminum) and rolling mill were built in Scottsboro, AL.
In 1963, the Oneonta utensil plant was opened, producing the first Revere Teflon® coated products. Although designed to allow for later expansion,
each was, small and inefficient. Revere invested over 300 million dollars in these facilities between
1966 and 1976, recovering little even after their selling them in the 1980's. In contrast, the other
aluminum cookware manufacturers were buying the aluminum (or aluminum-clad stainless steel) blanks from
existing manufacturers, while they concentrated on the developing efficient manufacturing and distribution
activities. Revere undertook its mammoth project with a management team which had only limited experience
in the aluminum industry, and suffered "one of the worst corporate disasters in recent history"
(James Cook, Forbes, 7/1/1977). With the copper industry in a slump, and the Aluminum Division
failing, the Housewares Division (with the Revere Ware line) generated all of the Revere Copper
and Brass operating profit.
- Galaxy, (1965)
- Neptune, (1966-71 - several issues).
- Contempora,(1967).
1968
Revere "moth-balled" the Rome, NY copper-clad line; the equipment was left
in place, and the tea kettle line continued in operation.
- Gourmet Line, (1969).
1968-1974
Revere apparently decided that new product lines would not meet its profit
goals and instead concentrated on minimizing production costs and maximizing productivity of existing lines. Attention was
focussed on the copper cladding process, where the electroplating process was gradually shortened - reducing the thickness
of the cladding while simultaneously increasing the production line speed. Ultimately, the thickness of the cladding was reduced
by 50% (which unfortunately caused the cladding to loose much of its' ability to dissipate heat). This change passed unnoticed
by consumers (at first) - there was little change in the appearance of the product. The changes allowed Revere to lower
retail prices, leading to a rebound in sales through the mid 1970's.
With Rome moth-balled until 1974, Clinton continued economizing the Copper
Clad line. Traditional Dutch Ovens were dropped from the line and replaced with wide versions of Covered Sauce Pots, which
lacked the Vapor Seal Rim and the high domed lid unique to the original Dutch Ovens. Manufactured in 6, 8, 10, & 12 Qt
sizes, they were Dutch Ovens in name only. The entire coffee pot line was then discontinued, as were the square skillets,
griddle, and many of the stainless steel accessories.
- Daisy Decorated Ware, (early 1970's)
- Stainless Revere Ware, (1974).
1974
The Rome copper-clad production was re-started to handle the copper-clad
line production displaced from Clinton by the new Stainless Revere Ware line.
Jamaica doubled the production levy on bauxite making Revere's Maggotty Alumina
plant unprofitable to operate.
1975
Revere attempted to close its' Maggotty Alumina mine, but the 1966 negotiations
with the Jamaican government left Revere contractually obligated to pay taxes based on production rates no
longer physically or financially attainable. Revere decided to sell it's entire Aluminum division, and began a search for
a buyer.
1976
E. I. DuPont introduced the second generation of non-stick coatings -
a three-coat fluoropolymer system, marketed as SilverStone™. Significant durability improvements over the original Teflon™,
backed by strong television advertising prompted its rapid acceptance by cookware manufacturers.
1978
Revere transferred part of the tea kettle production to Korea, and simultaneously
added the location, month and year of production to the marks on all manufactured product.
1982
Continued loses from its Aluminum activities had become a fiscal nightmare,
forcing Revere Copper and Brass, Inc. to file for Chapter 11 bankruptcy protection. Despite Revere's fiscal problems,
the cookware division (Revere Ware Inc.)remained profitable.
1982
Revere closed the Scottsboro, AL Aluminum reduction plant putting 600 people out of work.
1983
Revere appealed to the International Trade commission to sanction manufacturers
of cookware imported from Korea claiming the goods were being misrepresented as Revere Ware. No sanctions were forthcoming.
1984
The Scottsdale Aluminum smelter and Oneonta rolling mill were sold to Noranda Inc.
- Aluminum Disc Bottom Line, (1985). - Revere introduced this line using components manufactured in Korea, and assembled at the Clinton
Plant. It filled the needs of customers having the new ceramic/glass cooktops.
December, 1986
Revere Copper and Brass, Inc. submitted to a takeover by a Florida
venture capital firm Oxford Financial Group.
The Revere Ware division was moved to a new subsidiary, Revere Ware Inc.
based in Clinton IL.
The Rome, NY plant was closed - permanently - after 80+ continuous years
in operation. At its peak, 500 people worked at the Rome plant, but when operations were moved to Illinois that September,
that number had fallen to only 125.
All tea-kettle production was transferred to plants in the far-east.
The Oneonta, manufacturing plant was closed and with it the upscale Paul Revere Ware line was discontinued.
1987
Revere negotiated government grants and labor concessions at the Clinton, IL plant; invested $5 million in new equipment, then transferred all disc line production back to the US from Korea.
1988
Revere Ware, Inc. was sold to Corning Inc.
The Mill Products Division of Revere Copper and Brass, Inc. was bought
by the employees, (retaining the Revere name) with its headquarters in Rome, NY; manufacturing in New Bedford, MA.
1989
Revere discontinued the spare parts program for all cookware lines. Customers
would be allowed exchanges only under Revere's warrantee program.
1990-1996
Corning introduced eight new lines of Revere cookware, many using some form
of non-stick coating together with other design changes. These new lines were "cross-over products" which reflected Corning's
emphasis on mass-merchandising Revere; and were often assembled at Clinton from parts manufactured in the far east.
1992-3?
The out-sourced production was expanded as new afilliations were established
in China and Indonesia.
1998
Revere Ware, Inc. was sold to Borden Inc., along with the
rest of the Corning Consumer Products Division (Corel, Corningware, Visions, Pyrex), all
of which were reorganized as World Kitchen, Inc.
1999
The last domestic plant manufacturing Revere Ware (Clinton, IL) was closed.
Revere Ware, Inc. headquarters was then moved to Indonesia, with production plants located in China and Korea.
-Chef's Supreme and Culinary Classic.(January, 2002)
May 2002
World Kitchen, Inc filed for Chapter 11 Bankruptcy Protection.
February, 2003
World Kitchen, Inc. emerged from financial restructuring, all
Revere Ware production was transferred to far-eastern plants, and the product imported to the US.
Final Notes:
The company records and historical archives that would normally have been the source for production and design details
were moved to the Clinton Plant after the Rome facility closed in 1986. By all accounts, they were either lost, destroyed,
or dispersed in 1999 when Clinton was closed, and are not available for reference. The lack of these company records has forced
the use of uncertain data, making this history a "work in progress" - thus comments, criticisms, corrections, or assistance
are all welcome!
Portions of this historical compilation were taken from previously published and anecdotal information
in the following): Marcosson, I. F.; The Story of Revere Copper and Brass Inc. , (1955), 254 pages. Linz, J.;
Art Deco Chrome , 1999 Paul Revere Memorial Association, Revere's Copper Legacy: the Company Today , 1997
Kennedy et AL, Patent US2272609 , 1942 E.I. du Pont de Nemours & Co., DuPont Heritage: Silverstone ,
2003 World Kitchen, Inc., (Press releases), 2002, and 2003 Jiamachello, T., 'The Revere Copper & Brass Co.
"1900-1950 Art Metal"' , 2001 Collins, C. L.; Revere Ware', Encyclopedia of Consumer Goods, Vol. III: Durable
Goods, 1994. Editorial, Rome Sentinel Inc. Small Town Loses Revere Ware, March 8, 1999 Note: Much of the
later historical detail was contributed by Skene Moody and Don Hemming.
|
|