When I decided to get into the DJ business back in 1995, I looked around and it seemed you could find deejays almost everywhere.  They were all offering pretty much the same thing.  The biggest difference was the prices that they charged.  I set out to change the DJ industry by providing a service that was different than all the rest, and second to none.

 

As I researched different mobile DJ's across the US, I kept asking myself "What am I going to do that will change the industry? and "What is going to make me stand out from the crowd?  One of the common factors I found with most DJ's was with their sound systems.  It seemed the theory was "the bigger the better".  Having come from a music background, I knew that wasn't really the case.  When researching professional DJ audio systems, I wanted the best available.  Back in 1995, that was a Bose audio system.  Bose remains to this day the best in audio technology available.

 

The second thing I noticed about DJ's is that most wouldn't reveal their prices on their web site.  Those that listed their prices were charging $1400 and up for weddings (5 hours), and only charging $50 to $75 an hour for regular events on average.  So the second thing I wanted to do was to was offer services at a fair price.  In order to do that, I needed to find ways to save on expenses such as a web site.  (I designed and maintain to this day this web site.)

 

The next thing I noticed is that a lot of DJ's claimed they specialized in weddings.  But no one seemed to claim any other specialities.  I spent many countless hours on the web and at seminars learning all I could about weddings and wedding DJ's.  The first wedding I did was a small budget wedding and I served as their DJ for only $200.  I made sure they were aware this was my first wedding, and it went off without a hitch.  (I booked two more events because of that wedding.)  Since then I have been a DJ for more than 150 weddings.

 

I also discovered that a lot of DJ's would offer discounts during the months of November through March.  This is primarily because it is a really slow season for DJ's in general.  I decided I wanted to keep busy during these months, but instead of offering a discount I began offering my services to grade schools.  I took some instructional dance lessons and began offering dance instruction to these schools.  Since then I teach group dance at all different events ranging from the dances of the 1950's through today.  (I'm always learning something new.)  These months became very popular with the young schools.

 

Later on I decided I'd like to add teen events to my repertoire.  Since I had already decided that I would offer only "family friendly" music (screened for lyric content) I wasn't sure how this was going to work out.  However over time I have gained a lot of the edited versions of songs the teens would want and typically do six to ten sweet sixteen birthday parties each year.  I also DJ for a few different high school sophomore socials and junior and senior proms each year.

 

When I decided to hire some other DJ's to join my business, I interviewed more than 50 people that applied.  Because of the high number of people that applied for a job with A True Family Affair DJ, I was able to choose only the best to join my team.  They also provide the same quality music that A True Family Affair has become known for.

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